Dallmayr prepares customers for higher coffee prices - "Otherwise we endanger our existence"

Created: 07/06/2022Updated: 07/06/2022 09:11

By: Lisa Mayerhofer

Dallmayr: The traditional Munich delicatessen is also known nationwide for its coffee.

© Manfred Segerer/Imago

Coffee prices have already risen sharply this year.

And that shouldn't be the end, expects the traditional Munich company Dallmayr.

Munich – Coffee is the favorite drink of the Germans: According to expert estimates, the annual per capita consumption is more than 160 liters.

Coffee prices have recently risen sharply - and further increases are likely to come.

Dallmayr coffee: "Have to pass on the price increases"

Johannes Dengler, member of the management of Dallmayr Kaffee, outlines the current situation

in an interview with Die

The traditional Munich company Dallmayr is one of the best-known coffee brands in Germany.

“The cost pressure is huge for us.

We have to pass on the price increases, otherwise we are endangering our existence," Dengler told the newspaper.

This is not only due to the increased energy prices, but also to the explosion in the price of green coffee.

, the price of Robusta coffee

increased by 71 percent last year, and the price of Arabica by as much as 76 percent.

The main reason was the poor harvest in Brazil, the most important export country, due to persistent drought.

In addition, expenditure on energy in coffee production has increased fivefold in some cases, Dallmayr explained to the

.

“I expect that we will basically be able to pass on the cost increases as in the past.

That must always be our claim," Dengler told the newspaper.

So far, however, the company has “not yet fully succeeded”.

Dallmayr coffee: Tchibo is also turning the price screw

According to Dallmayr, the coffee roasters need about two euros more per 500-gram pack or pound.

Supermarkets and other retailers have not yet passed the price increases on to consumers, writes Die

According to the newspaper, retailers would forgo part of the profit margin in order to further fuel price competition.

However, it is foreseeable that prices will rise soon.

"The price increases in the market have not yet fully reached the end consumers," explains Dengler.

Market leader Tchibo had already increased its prices for coffee in February of this year - and increased it again at the beginning of June.

According to

, a pound of coffee has cost between 0.50 and 1.30 euros more since the end of February, depending on the type and country of origin.

Compared to the summer of last year, the surcharge is even two euros.