Promote tourism in times of new normality, but with old advertising

2022-07-06T09:23:22.122Z

Now that we can really pack our bags again, the competition between autonomies to attract visitors is fierce, but most approach it with too conventional advertising.

After two years with difficulties in being able to move and travel, the coming months seem to be much more benevolent with us and allow us to get away for a few days with a little more peace of mind.

And of course, Spain is preparing to receive those millions of tourists who stayed at home these last two seasons.

All the autonomous communities that make up the Spanish state compete to attract as many visitors as they can and thus begin the much-needed economic recovery.

One of the main engines of the promotion of the different tourist destinations are the regional governments.

Institutional advertising shows how attractive your community is to attract and be an option to value when choosing a destination for your potential visitors.

But it is difficult to be original when selling this type of "product" without falling into all kinds of topics.

With few exceptions, tourist advertising sells us idyllic landscapes, pleasant environments, endless luxury and perfect dreams.

Come on, only positive experiences, but already very hackneyed and ineffective for the viewer.

Well, to see how summer presents itself to us, let's review the different proposals made by each autonomous community for the promotion of their land.

ANDALUSIA.
There is no small joy