Subway considers using meatless meatballs 1:01
New York (CNN Business) --
Subway is launching a new menu, and it's the most extensive makeover in the company's nearly 60-year history.
The main draw of the sandwich chain is that people can make their own custom sandwiches.
However, the seemingly limitless combinations slow down lines at its restaurants.
Subway's new menu aims to streamline those options.
Starting Tuesday, customers will find a revamped menu at its nearly 21,000 US restaurants that includes 12 sandwiches in what is being called the "Subway Series" menu.
Subway employee killed over mayonnaise dispute
The new, neater menu is divided into four categories (Cheessteaks, Italians, Chicken and Clubs) with three sandwiches each.
All 12 sandwiches are new to the menu, with some essentially replacing previous versions with new names and slight tweaks.
For example, the meatballs a la marinera sandwich is renamed The Boss, with the addition of melted mozzarella cheese.
Subway's new menu is now available.
Subway says people can order the sandwiches by their new names or by their assigned numbers.
And the sandwiches can be made on bread, wrapped in a tortilla, or on a bed of lettuce.
Customers can of course continue to choose custom options if they prefer.
"Complementary flavors and an expertly crafted balance of protein, cheese, sauces and fresh vegetables are designed to maximize flavor and cravings," the chain said in a press release, adding that the changes allow customers to "explore new options." beyond his beloved build-your-own-sandwich option.
advertising
Subway is about to make the biggest menu revamp in its history.
Last year, Subway released an updated menu that included 20 new and revamped ingredients for some of its breads and meats.
For example, Subway began to cut turkey and ham finer and brought back items from the past such as rotisserie chicken and roast beef.
The revamped menu is part of its "Eat Fresh Refresh" ad campaign, which will be adapted to promote the new "Subway Series" menu.
Sales at Subway locations in the United States have been declining in recent years, according to research firm Technomic.
The company's total US sales were $12.3 billion in 2013, its best year in 15 years.
In 2021, sales plummeted to $9.4 billion, according to analysis by Technomic.
The number of locations has dropped for the fifth year in a row to 20,746, according to Subway's website.
Subway is a private company and does not publicly disclose its sales figures.
subway
