"On Air KOL Training Award Program 2022" has completed the first phase of the 3-day KOL training course for aspiring KOLs and targeted students. The launch ceremony of the plan and the first day of the course will be held on June 11. The kick-off ceremony On the same day, Mr. Yang Bin, CEO of the Greater Bay Area Common Home Youth Charity Fund, and Ms. Su Xiaoting, CEO of Hong Kong 01 Co., Ltd., were invited to give speeches and sharing to the students, while star KOL mentors Jerry.C and Huang Jiehui shared the secrets of becoming KOLs to the students. !
Immediately review the highlights of the day for everyone!
"On Air KOL Training Award Program 2022" is co-organized by the Greater Bay Area Common Home Youth Charity Fund and "Hong Kong 01", providing free practical training for students aged 16 to 45 who are aspiring to become opinion leaders (KOLs) more closely related to the network ecology The course helps students become all-round KOLs and grasp the development opportunities in the Greater Bay Area.
There are 3 phases of the programme, held in June, September and December, with 50 places in each phase.
Students can complete 6 basic and advanced professional training courses within 3 days.
In addition, in order to encourage students to continue to develop in the KOL field, this year, the plan is to update a new practice period. Students who complete the specified tasks and meet the expected performance or goals will be rewarded up to HK$5,500.
Train young KOLs to turn their interests into careers
Mr. Yang Bin, CEO of the Greater Bay Area Common Home Youth Charity Fund (second from left), Ms. Su Xiaoting, CEO of Hong Kong 01 Co., Ltd. (second from right), travel KOL Jerry.C Xie Li (first from right), current affairs and social affairs KOL Huang Jiehui ( 1st from the left) A simple and solemn unveiling ceremony was held for the launch ceremony of the "On Air KOL Training Incentive Program 2022".
The first phase of the plan has received enthusiastic response, which shows that many young people in the society are aiming to become KOLs.
On the day of the launch ceremony, Mr. Yang Bin, CEO of the Greater Bay Area Common Home Youth Public Welfare Fund, said: "The Fund has been committed to organizing a variety of training programs to enhance the value of Hong Kong youth and realize their ideals in the Greater Bay Area. The Fund hopes to help aspiring KOLs of Hong Kong young people provide professional training courses, and there is an incentive mechanism to support and encourage trainees to use the knowledge they have learned, continue to operate their social media platforms, and turn their interests into careers.” And Ms. Su Xiaoting, CEO of Hong Kong 01 Co., Ltd. Said: "As an Internet and news company with the widest audience and the greatest dissemination influence in Hong Kong, it is often exposed to new things on the Internet, understands the influence of KOLs, and hopes to help nurture a new generation of KOLs through its own media power. "Hong Kong 01 "I am honored to co-organize the "On Air KOL Training Award Program" for two consecutive years to contribute to the cultivation of young people."
The first lesson of popular KOL as a star tutor: understand the social media of the two places
Travel KOL Jerry.C Shelley not only encouraged the students, but also shared the unforgettable experience of filming travel shows in the past.
The plan invites a number of popular KOLs in the industry to serve as star mentors, including famous travel KOL Jerry.C Shelley, popular food KOL West DorSi and senior current affairs and social affairs KOL Huang Jiehui, together with digital marketing experts, video production tutors, etc., to teach in person Students comprehensive KOL knowledge and application.
Among them, travel KOL Jerry.C Xie Li also shared "shooting tips" with the students on the day of the launching ceremony, and even cheered everyone up with a can of comb "soda" water, Jerry.C Xie Li said: "I hope that in the future, if you If you want to become a KOL, you must have the courage to be hated and fight for your dreams.” The first lesson of the program was officially launched on the same day. In addition to learning about the social media in mainland China and Hong Kong, students can also You can learn about data collection and content creation, as well as the knowledge and skills required by KOLs such as personal brand image, strategy and management, and the students expressed their high expectations that the content of the next class will help them take the first step to becoming a successful KOL.
Another star instructor, current affairs and social affairs KOL Huang Jiehui, also shared with the students how to manage social media, and explained how to break through the online world through methods such as data analysis.
(Information provided by customer)