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Bavarian beer soon world cultural heritage? The association wants to initiate an application for this

2022-07-07T12:23:50.122Z


Bavarian beer soon world cultural heritage? The association wants to initiate an application for this Created: 07/07/2022, 14:17 The "Bier und Wir" association, chaired by Armin Gastl, would like to have Bavarian beer made a World Heritage Site. (Merkur.de collage) © Matthias Balk/dpa The Bavarian beer or the beer country of Bavaria could soon become a world cultural heritage. The association “


Bavarian beer soon world cultural heritage?

The association wants to initiate an application for this

Created: 07/07/2022, 14:17

The "Bier und Wir" association, chaired by Armin Gastl, would like to have Bavarian beer made a World Heritage Site.

(Merkur.de collage) © Matthias Balk/dpa

The Bavarian beer or the beer country of Bavaria could soon become a world cultural heritage.

The association “Bier und Wir” wants to get this off the ground.

Munich - Bavarian beer could soon be declared a World Heritage Site.

The association "Bier und Wir" wants to initiate a corresponding application, as the chairman Armin Gastl explained on Wednesday (July 6) in Munich.

Specifically, it is about bringing the concept of "Bierland Bayern" to the list of intangible world cultural heritage.

Gastl said they were well aware of the size of the task.

"We have set ourselves a big task." He is clear: "It will be a marathon." He therefore does not expect results within one, two or three years, that would be "naive".

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The association is hoping for support from its patron, the Bavarian Minister for Economic Affairs Hubert Aiwanger (free voters).

Although he was unable to attend the event because of his corona disease, he said: "Bavarian beer not only stands for tradition, enjoyment, quality and joie de vivre here in Bavaria, but also internationally." Bavarian beer culture is characterized by enormous diversity and an economic factor: “With 640 companies, 42 percent of all German breweries are in Bavaria.

That's why I welcome the association's plan to have the term "Bierland Bayern" declared an intangible cultural heritage by UNESCO."

It is not the first attempt to make Bavarian beer a World Heritage Site.

"As the Bavarian Brewers' Association, we have also fought for many years to make the Bavarian Purity Law a World Heritage Site - unfortunately in vain," said Brewers' Association General Manager Lothar Ebbertz of the German Press Agency.

In the end, however, it wasn't quite enough for the international stage.

The Brauerbund has a positive attitude towards the application from “Bier und Wir”.

Ultimately, according to Ebbertz, the Bavarian brewing tradition according to the Purity Law was added to the Bavarian list of intangible cultural heritage in 2014, as well as the Upper Palatinate Zoigl culture in 2018 and finally artisanal beer brewing in 2020.

"Becoming a World Heritage Site is rather difficult," said Ebbertz.

Perhaps, he thinks, it would be easier if national authorities would support such initiatives with a little more pride.

The Brauerbund takes a fundamentally positive view of the current launch of “Bier und Wir”.

We welcome "every initiative that is involved in promoting Bavarian beer as a special part of the Bavarian way of life," he said.

“The move is honourable.

We are following this with great interest.”

The "Bier und Wir" association is optimistic: Alfons Schuhbeck is one of the founding members.

Regardless of the challenge, people at “Bier und Wir” are optimistic.

And if in doubt, one would probably be satisfied with an entry at national level.

You have to see how far you can get, said Gastl.

According to President Horst Wurm, the association currently has around 200 members.

He names 5,000 as a goal. If you can't mobilize them, you've lost.

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One of the founding members is chef Alfons Schuhbeck.

One can be proud that there is good beer everywhere in Bavaria, he emphasized.

"We may not be that good at carnival, but we are unbeatable in the beer garden."

(dpa)

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Source: merkur

All news articles on 2022-07-07

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