Repentant… This qualifier sums up well the path traveled over the past ten years by Guillaume Poitrinal, ex-youngest CEO of a CAC 40 group who abandoned a golden situation and a platinum future on his own to become the boss of start-ups. up.
“I assume to have had a revelation”
, pleads this 54-year-old bon vivant, bulldozer tendency hard in business.
This man of combat with easy familiarity not only changed his status in 2013 when he left the presidency of Unibail-Rodamco, the European leader in commercial real estate, to co-found Woodeum-WO2, a group specializing in CLT wood construction. (cross-laminated timber).
He also changed his religion from reinforced concrete to solid wood, and swapped CO2-emitting towers and shopping centers for the lowest carbon individual houses and collective complexes in the sector.
“I had no idea of the CO2 emission problems and published beautiful 100-page reports, with 250 objectives, showing that I was a boss…
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