The video giant continues to grow in France.
In an interview with
Sunday newspaper
, the co-CEO of Netflix reveals the latest count of its subscribers.
The figures are impressive: "
we have 222 million subscribers worldwide
" and "
more than 10 million households
" in France take advantage of the service, says Ted Sarandos.
The number of subscribers is actually higher, “
a household representing five accounts
”, he specifies.
This assessment is up by 3.3 million households in two years in France.
Present at the Choose France summit, in Versailles, on Monday, Netflix invested 200 million euros in tricolor creation, in 2022, “
in 40 million in independent films
”.
An incubator bringing together experienced screenwriters and “
upcoming talents
” will also be launched, under the direction of Neal Baer.
The firm remains opposed to the tricolor media chronology, which has however been amended recently: “
the appropriate period [before being able to broadcast a film on the platform] is a few weeks, not a few months.
You have to adapt to consumer expectations.
[…] This model is not sustainable
”, pleads the leader.
Netflix, the “
world champion
”
Despite the recent drop in the number of subscribers - 200,000 in the first quarter - the co-CEO remains confident, highlighting the success of content such as Don't look up, Squid Game or Stranger Things.
Content spending "
will reach 17 billion euros in 2022
", he says, conceding that the slowdown in activity, in a context of increased competition and inflation weighing on household budgets, is forcing the company to adapt.
The platform, which divided its last season of Stranger Things into two parts broadcast in May then in July, does not intend to follow the example of Disney +, which offers certain content at the rate of one episode per week.
“
We will continue to offer several episodes simultaneously to consumers, even if not all of them.
[…] We know that [the client] doesn't want to be forced to see only one at a time
”, explains Ted Sarandos.
Nor is there any question of following in the footsteps of Amazon in television and sports rights: “
Given the explosion in the amount of these rights, it is not in our interest
”, he notes.
Netflix, which "
remains the world champion
", according to its leader, is also preparing to welcome advertising for customers who wish to pay less.
“
Many of them grew up agreeing to watch an advertisement 30 seconds before a video on YouTube
”, pleads the co-CEO, specifying that the launch of this offer would be global.
The exact date has not yet been decided.
As previously announced, the group will also step up its fight against account sharing, in a context where winning new subscribers is increasingly complex.
“
About 100 million people watch us without paying.
Customers who share their passwords with others will have to pay a bit more to continue doing so
“, he notes, adding that this change would be “
gradual
”.