Credit: Valerina D'antuono/EyeEm/Getty Images
(CNN) --
The mayor of Sorrento, an Italian resort town, is moving to impose fines on people with inappropriate dress citing a concern for the "quality of life" of its citizens.
Massimo Coppola, the mayor of Sorrento, announced fines of between €25 and €500 in a Facebook post on July 6.
Credit: Valerina D'antuono/EyeEm/Getty Images
"Indecent behavior is over," Coppola wrote.
"That is why I have signed the ordinance that prohibits walking around bare-chested, as well as in a bathing suit."
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Visitors flock to the city, located south of Naples on Italy's west coast, but Coppola is fed up with the amount of skin some are showing.
"This type of behavior can be considered a cause of discomfort and inconvenience for both residents of Sorrento and tourists," he wrote.
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"In this way we want to protect and improve the dignity of life, the quality of life and the environment within the city center and public spaces," added the mayor.
The Amalfi Coast region attracts a large number of tourists.
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Sorrento is located on the Sorrento Peninsula, which is also home to the Amalfi Coast, a spectacular stretch of coastline facing south.
The jewels of Positano, Amalfi and Ravello, clad in bougainvillea and with views that plunge into the deep blue of the Tyrrhenian Sea, made the area a UNESCO protected area in 1997.
The peninsula's popularity with tourists is such that local authorities have introduced new regulations to reduce tourist traffic along the coast, which has become a favorite travel destination.
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From June 15, an alternative license plate system means cars can only access the famous 35-kilometre stretch between Vietri sul Mare and Positano on alternate days, during peak season times.
Only vehicles with license plates ending in an odd number can use the road on odd dates, while those with license plates ending in an even number can drive it on even dates.
These rules apply between 10:00 a.m. and 6:00 p.m. throughout the month of August, plus the weekends from June 15 to September 30.
Also included is Holy Week around Easter and from April 24 to May 2.
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