The market is tense - and marketers feel it in the field.
In a unique event initiated and moderated by the editor of "Real Estate Today", Ofer Petersburg, the VPs of marketing of the leading construction companies in Israel met.
The fascinating event revolved around one key question: How do you market apartments at a time when so many question marks are hovering over potential buyers?
"The corona has confused us, the election has confused us, the governor has confused us - real estate is such that every era is confusing, and as you can see very nice sellers," said Dan Genghis, VP of Acro Real Estate Marketing, summarizing the VP's answers To the sea in the various societies.
To be sure, the excess demand is here to stay.
Watch the video:
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