If the canonical Acqua di Giò perfume made it clear, the one that took over marquees and television ads around the world when it was born in 1996, it is that Giorgio Armani (Piacenza, 88 years old) likes few things more than going into the sea.
He himself said it in 2022 in an interview for the magazine
Women's Wear Daily
: “On the water the perspectives are inverted, the land seems distant and so do the minutiae that usually characterize it.
You breathe a feeling of absolute freedom.”
To a large extent, this explains why the Italian built himself a summer refuge in Pantelleria, the island of Sicily, in 1981, or why in almost all his collections the light and flowing fabrics with which the designer, as soon as he started in 1975 in fashion, proposed a much less rigid suit than those of the time.
Walking with him, his fabric flowed.
Like the water.
Giorgio Armani
It sounds like a metaphor, but it is what anyone who has approached the unforced elegance to which the Milanese house is accustomed can confirm, and which has now been emphasized once again on linen, cotton, viscose and chenille, the four basic fabrics of his collection for this summer, entitled Giorgio Armani Mare.
In it stand out polo shirts that have also been made with silk and cashmere in three plain tones – red, navy blue and beige – and with the brand's logo embroidered on the heart, as well as short-sleeved vests, sweatshirts, jackets and sweaters – to be able to dress them well into autumn – with a
jacquard fabric
in geometric motifs that, at the same time, can be seen in shorts and pleated pants.
Or in the selection of accessories, which is quite extensive and includes the essential pieces for the months of July and August.
Giorgio Armani
In fact, it includes everything from a compact bag with a shoulder strap so you don't have to check in a suitcase on a weekend getaway, to baseball caps and more than ten models of swimsuits, accompanied by an elastic drawstring at the waist.
Some imitate the Bermuda shorts, since they have side and back pockets, while others have a slightly shorter length.
There are them with the collection's flagship geometric print, with the silhouette of tulips or again with the house logo, even embroidered or finished off with a very discreet iridescent effect.
Giorgio Armani
Giorgio Armani
Armani has not forgotten towels either, which for the occasion has devised them in a soft cotton terry and in an enveloping size, or with tassels at the ends.
All of Mare's pieces, by the way, were presented exclusively at the beginning of the summer in the firm's boutiques in Milan, Venice, Saint-Tropez, Cannes and in its
pop-up
store at the Yacht Club Costa Smeralda inside the Cala di Volpe de Porto Cervo, north of the island of Sardinia.
From there, on June 1, a four-day regatta sponsored by Giorgio Armani began.
Because apart from being passionate about the sea, Italians are fascinated by giant yachts.
He has already designed several, including two of his own that he has nicknamed Mariù and Maìn.
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