BFMTV has broken audience records this season and is far ahead of its competitors CNews, LCI and France Info.
All channels combined, it is even the one that is progressing the most.
For its general manager, Marc-Olivier Fogiel, it is the result of in-depth work on the content and a relationship of trust forged with viewers.
TV MAGAZINE. - What is your analysis of the success of BFMTV?
Marc-Olivier FOGIEL.
- BFMTV is more than a news channel, it's a general news channel.
We offer highly identified sections with strong incarnations and different editorial offerings ranging from reporting to analysis and expertise programmes, live or special evening programmes.
In support of this, each tranche has its dedicated editors and our organization relies on an editorial staff of 250 journalists.
Could it be a question of resources?
Not only.
It is a relationship of trust with the viewer who needs competence…
This article is for subscribers only.
You have 83% left to discover.
Read on from €0.99 for the first month
Without engagement
I ENJOY IT
Already subscribed?
Login