Since the first issue of "Choice" was published by the Consumer Council on November 15, 1976, the latest issue is the 549th issue. In the past 46 years, the printing has changed from black and white to color, and the cover characters have ranged from ordinary models to the first deceased on the cover. The superstar Leslie Cheung and the popular boy group MIRROR in recent years have witnessed the changes of every era in Hong Kong.
In an exclusive interview with Hong Kong 01, Director-General of the Consumer Council, Wong Fung-hsien, mentioned that different celebrities have different effects on the cover of "Choice". She joked that the sales volume of MIRROR's books in this issue was indeed relatively high, "MIRROR began to make his debut. When it was popular, it was obvious that some young people bought books for the cover, and it was a good thing for us to enter the young market.”
Leslie Cheung is the first star on the cover of "Choice"
On December 15, 1985, the Consumer Council published the 110th issue of the "Choice" monthly magazine. For the first time, "Brother" Leslie Cheung was invited to be the cover character, and the cassette tape was tested. Leslie Cheung's elder sister, Zhang Luping, was the first director-general of the Consumer Council. The committee has a lot of fate.
Since then, each issue of "Choice" has invited stars or celebrities to take on the role, and sales have risen steadily.
MIRROR is the most male artist to cover the first issue, while the female artist is Cookies
The issue with the most people on the cover of "Choice" was the 311th issue in 2002. At that time, nine members of the girl group Cookies gathered together, and the youthful atmosphere was "exploding" on the cover; the most male issue was the 511th issue in 2019. MIRROR, who just debuted, sent Jiang Tao, Lu Hanting (Anson Lo), Chen Zhuoxian (Ian), Jiang 𤒹sheng (Anson Kong), Qiu Aoran (Tiger) and Qiu Shijin (Stanley) took pictures and appeared on the cover. ".
MIRROR sells a lot of books to help break into the young market
When Huang Fengxian talked about the cover characters, she said that different artists and celebrities will have different effects when they are on the cover.
She said that many young people bought books for the cover, "It's a good thing for us to be able to enter the young people's market."
The little actor makes the cover and the citizens feel fresh and enter the house
She also smiled and pointed out that it is more popular to find "beautiful girls" on the cover, which can attract many male fans to buy books and open up the male market; and in the past, children were rarely invited to be the cover characters, so the 547th issue of the drama "Anti-Starting Line Alliance" III The young actors Xu Lide, Zhang Xichen and Zhi Haiwei also felt refreshed by many readers, "Our cover is getting more and more beautiful, and modernization keeps pace with the times, which makes everyone feel that we can enter the house no matter what the cover is. It's all about everyone."
The first issue and the latest issue both test cooking oil Modern people pay more attention to food safety
The inaugural issue 46 years ago, and the latest issue 549, coincidentally used cooking oil as the subject of the test. Wong Fung-hsien said that cooking oil is a household necessity. Compared with the first issue, the 12 types of cooking oils were tested. Back then, Hong Kong people paid more attention to quality. "Superior oils", etc. Nowadays, there are many kinds of edible oils, and Hong Kong people are more concerned about safety issues, including whether there are pollutants, carcinogens, etc. Therefore, the new phase of testing 50 kinds of edible oils is tested for safety, nutrients and smoke point, and the results are greatly affected. welcome.
The price is from 1 yuan to 12 yuan only for the printing fee
The inaugural issue of "Choice" in the collection of the Consumer Council may have become an "orphan". Looking at the publications of that year, the original price was only 1 yuan. After 46 years, it has risen to 12 yuan this year, a full 11 times the inflation.
Huang Fengxian explained the mystery of the price, saying that the Consumer Council is a government-subsidized organization, and the price of "Choice" is the lowest environmental protection cost, such as printing fees, etc. In fact, the monthly magazine has not increased the price for many years.
The Consumer Council Book Fair set up a booth and subscribed with exquisite gifts
The Consumer Council will continue to set up an exhibition at the Hong Kong Book Fair this year. This year, the theme is "Exercise and health". The booth is located at Hall 1B-C24, and various discounts are offered. If you subscribe on the spot, you will also receive exquisite gifts such as "Hemp Storage Box".
Chen Jinrong, the former president of the Institute of Certified Public Accountants, took over from Lin Dingguo as the new chairman of the Consumer Council. It’s easy to choose the wrong food quality Consumer Council｜Complaints on takeaway platforms increased by 36% in the first half of the year, and members’ takeaway prices are more expensive than dine-in consumer Council｜Book fair booths subscribe to “Choice” on the spot and get up to 9 gifts Consumer Council ｜More than half of the brand shopping websites do not list skin care ingredients such as DIOR and Colormax, which need to be improved