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Network influencers and modern weapons: the IDF will try to "rebrand" the armored brigades | Israel Hayom

2022-07-26T04:18:59.183Z


After me to the tank: after years of neglecting the motivation to enlist in the army, the army is planning an image revolution • The possibility of changing the familiar symbols as well is not ruled out


The crisis in the Army:

After many years of neglecting the motivation for the Armored Corps, the IDF also realized that there is no escape from addressing the root cause of the problem of motivation to enlist in the Armored Corps, which ultimately affects its readiness for war.

In recent times, the commander of the 7th Brigade, Col. Yeftah Norkin, initiated an attempt to lead a revolution in the field, when he developed a "systemic plan" for the treatment of armor, which was supported by the Land Arm and the ACA.

IDF forces in the "Chariots of Fire" exercise, which simulates a war in the north // Archive photo: IDF spokesperson

As part of the plan, the IDF is interested, among other things, in "rebranding" the Armored Corps through a leading external company in its field. One of the moves being considered is changing the names of those in charge in the tank to contemporary and relevant names, for example, changing the definition "gunner" or "loader". The possibility of changing Also the symbols of the corps.

As part of the rebranding, the army will try to emphasize the advanced technology used by the armored fighters, and it is likely that the armor will occupy a more central part in the announcements of the IDF spokesperson as well, as a participant in the operational events. the motivation for recruiting the Armored Corps.

In addition, the possibility of changing the recruitment method for the corps is being examined, so that instead of soldiers enlisting in the corps, they will enlist in one of the three regular armored brigades specifically.

In practice, just as a soldier enlists in Golani or Givat, and not in the "infantry", he will enlist specifically in one of the regular armored brigades.

In the next August recruitment there will be a pilot on the subject, when for the first time soldiers will be recruited directly to the 7th Brigade, instead of the Armored Corps.

As part of this move, the possibility of establishing a dedicated BA (divisional training base) for each of the armored brigades is being examined these days in a way that will strengthen them.

On the agenda: the establishment of a divisional police station for each division, photo: Oren Cohen

In addition, the ACA increased the recruitment quota for the Armored Corps, and the systemic plan also includes an equipment section, within the framework of which the possibility of equipping the armored soldiers with weapons and modern overalls is examined.

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Source: israelhayom

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