Make a living from music through Facebook?
From today it is possible
The Meta company announced a new feature that will allow musicians and content creators to make a living from the platform, but reviews from the music world tell a different story
Thursday, July 28, 2022, 1:28 p.m. Updated: 1:50 p.m.
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Expert opinion and the Facebook group of the marketing channel in Vala (photo: photo processing, Yaron Other)
According to a post on Meta's blog, a new feature on Facebook and Instagram will allow content creators to incorporate into their videos music by popular artists that has been approved for use, and earn royalties for those artists' copyrights.
According to Meta, this is a first of its kind feature in the music industry that no platform has ever offered, certainly not of this magnitude.
The new model for sharing profits from music will allow content creators, as well as the musicians themselves and of course, also the Meta company, to profit from videos that make use of music, provided of course that the musical pieces have been approved for this purpose.
This model is made possible thanks to the company's new tool, the copyright manager, which is designed to protect the rights of video, audio and photo creators on a large scale, as well as thanks to the company's extensive collaborations with artists such as Post Malone, Tova Lou, Grupo La Cambia, Lea Kate and Bisp , and others.
Although until now it was possible to use copyrighted music within Facebook videos, this is the first time that video creators who are not necessarily musicians will be able to make a financial profit from the use of approved pieces of music.
According to the company, this is a first-of-its-kind venture that aims to benefit everyone who holds copyrights to music, and their fans.
Profit sharing - only for selected creators
To use the new feature, content creators will first have to get permission to use streaming ads and meet a number of requirements defined by the company.
Among other things, these creators will have to gather at least 10,000 followers, and operate in very specific countries.
Fortunately, Israel is included in the list.
The content must comply with Facebook's monetization procedures, the community standards and the company's music rules.
One of the surprising conditions for meeting the criteria is the requirement that the videos be at least 60 seconds long, and this may be Facebook's way of fighting back against the short video trend started by its most prominent competitor, aka Tiktok.
At the same time, the music itself cannot be the main component of the content and therefore content creators who want to participate in the profits must also include a visual component in their videos.
The music itself will also have to meet the criteria, the main of which is registration in Meta's approved music library.
Video creators will be able to receive about 20% of the profits on approved videos, while the rest of the revenue will be divided between the creators of the music in the videos and Meta itself, but it is not yet clear how the division will be made between the artists and Meta.
The music revenue sharing model will be rolled out to video creators worldwide, with videos that meet the criteria first being broadcast only in the US and expanding to other regions in the coming months.
Facebook's media library (photo: screenshot, Ditza Keren)
What do you think in the music industry?
After years in which we mostly got used to paying Facebook, is it possible that Facebook finally realizes its potential as a platform that not only drinks money from advertisers but can also support them?
So that's it, not exactly.
According to a report on the Musictech website, Meta's celebratory announcement came just a few days after Cobalt Music pulled more than 700,000 pieces of music from the platform's catalog, after the negotiations between the two companies regarding copyrights stalled.
In an official announcement from Cobalt, it was stated that the company will continue to fight for the preservation of the rights of music creators, and that it will continue to try to reach an agreement with Meta.
This joins the claims of Swedish company Epidemic Sound, which just last month sued Meta for $142 million due to "unfair conduct".
According to the Swedish company, Meta is developing tools that will make it easier for it to steal copyrighted material.
Although this all sounds rather far-fetched, given the company's dubious history, we wouldn't be surprised.
According to an assessment in Bloomberg News, the new feature, as well as the new look planned for Facebook, is nothing more than another attempt by Meta to fight back against TikTok and move content creators back to its platforms.
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