Shufersal, you have the support of the public to go to war;

The networks that won't be with you - will spit in our face

If Diplomat stops selling products to Shofersal because of its brave refusal to raise prices on our backs, it will stand on our side this time, and we will prove that it is possible to manage easily without an importer who drives pigs.

Rami Levy, Beitan Wines, Victory and Yohannoff must align themselves - and not be tempted by promotions at our expense

Guy Lerer

31/07/2022

Sunday, July 31, 2022, 10:56 a.m. Updated: 11:14 a.m.

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On video: Demonstration against the cost of living in HaBima Square, Tel Aviv (Photo: Uri Sela)

Shufersel, listen carefully.

On Friday, it was reported in "Olan Shishi" that you bravely refuse the planned price increase of Diplomat tomorrow (Monday).

In response, Diplomat announced that she would stop selling to you at all, thinking that you would not withstand the damage you would suffer.

We have some unresolved issues with Shufersal (the expensive prices, the unfair arrangement of the shelves) but: if such a battle develops, we are completely clear on which side we will be - on the side of the consumer.

The marketing chains in Israel, with their problems, maintain relatively low profit percentages.

I even think there might be some benefit if a diplomat boycotted Shufersel.

This will be a historic opportunity, for the private brands (just please, a little cheaper) and the local industry, as well as options to buy parallel imports at half price.

Shufersal, you have our back to go to war.

Shufersal Logistics Center (Photo: Reuven Castro, Robbie Castro)

We will prove that it is possible to manage, in my opinion, easily, without all Diplomat's products.

It is easy.

It's easy because our dependence on them doesn't really exist.

This is simply a colossal delusion of decades and more: there is a chance that in the long run even the big brands will return with a normal importer.

Because how do you think they will accept at the "Procter & Gamble" headquarters in Cincinnati an exclusive importer who managed in a short period of time to pocket huge dividends, to raise prices wildly, to have a deep conflict with the Israeli public, and to lose the largest customer who controls half of the market (Shufersell), as well Lower the sales and also collapse the stock?

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Whoever does not straighten up will spit in our face.

Rami Levy (Photo: Yotam Ronan)

How will it be received at the European headquarters in Geneva that now a protest is addressed to "Procter & Gamble" itself, while making a decent demand: do not work for us with greedy exclusive importers, and open up imports to competition, as elsewhere in the world.

So go ahead, Shufersal.

Let's see that we are with you this time because you are, this time, on the side of the entire public.

did the right thing.

More than that, the large marketing chains - Rami Levy, Beitan Wines, Victory and Yohannoff - should align themselves with Shufersel uncompromisingly in the principled war against the importers' pigs, and announce that they also refuse to accept a raise.

If any of them is tempted by the promotions and promotions that will be offered to them in order for them to go up, in my opinion, this will be a slap in the face of the consumer at a critical time.

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