"Turn the page. With a gusty breeze. Summer is coming.
“A few words posted on June 20 on Instagram, in description of a photo of a rocky and wild landscape.
A priori enigmatic, the publication takes on its full meaning when we discover who is the author.
In this case, it is Christophe Castaner.
The day before, he had just lost his seat as a deputy in the National Assembly.
The
haikus
- those short Japanese poems - posted by the former interior minister on his personal account may come as a surprise amid the often locked communication of politicians on Instagram.
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Many are now betting on this social network to turn it into a central space in their media strategy.
Less elitist than Twitter, more modern than Facebook, Instagram can provide another link between politicians and citizens.
“
It is a network widely used by young adults, by 25-34 year olds who are an electorate that interests politicians,
explains Emmanuelle Patry…
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