The pressure worked: Diplomat postponed the price increase of its products after the holidays

Against the backdrop of the protest over the price increase, the importer announced that it presented the marketing chains with an outline that includes a sequence of promotions for customers.

However, it determined that a chain that refuses its offer - will not receive goods.

"The company makes great efforts to prevent price increases," it was claimed

Bini Ashkenazi

01/08/2022

Monday, August 01, 2022, 19:14 Updated: 19:28

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On video: Demonstration against the cost of living in HaBima Square, Tel Aviv (Photo: Uri Sela)

In the background of the protest following the increase in the price of its products, in recent days Diplomat offered all its customers in the marketing chains an outline that includes a sequence of promotions so that the price increase will be postponed after the holidays - this is what Vala learned today (Monday).

However, the importer stated that the marketing chains that do not approve the proposed outline - will not receive goods.

"Diplomat encourages competition and does everything it can to deal with it professionally and honestly," said the importer.

"Diplomat makes a lot of efforts to prevent price increases, but due to inflation and an increase in global inputs, the issue only partially got out of hand."

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