The five-day Comic-Con is over today (2nd), and the venue is still crowded with people, taking the last chance to buy their "favorites".
Exhibitors also tried their best, hoping to further impact the turnover on the last day.
Many exhibitors admitted that they generally met their expectations after reviewing the five-day flow of people and sales.
The last day of the Anime Festival on August 2
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As a perennial exhibitor at the Comic Con, Lingbang Group, which sells animation peripherals, is very satisfied with this year's "Results List".
The spokesman pointed out that this year's business volume has increased by 60-80% compared with previous years, making it the most successful year in recent years.
After five days of exhibition, most of the products have been sold out, among which the fur dolls and clothes are the most popular. Until the last day, there are still a large number of customers booking anime-related clothes.
Some merchants who participated in the Comic Con in the first year also said that the business volume was better than expected. They said that they were very satisfied with the flow of people this year. They also believed that customers had high consumption desires and the popularity of their products was better than expected.
They mainly sell masks with anime character masks as a selling point, attracting a large number of customers. They believe that the epidemic has brought citizens into a low ebb. In addition to being practical, the anime characters appearing on the masks can also cheer up anime fans.
Although exhibitors generally believed that there were more people at the exhibition than in previous years, the sales results varied.
Exhibitors who mainly sell models believe that although the flow of people this year is sufficient, it is still not as good as before the epidemic. The business volume has dropped by 5-10% compared with the past, and the current income and expenditure is still balanced.
The spokesman believes that customers' spending intentions are lower than in previous years, and "prosperity is not prosperous".
In addition, the closure of customs is one of the reasons for affecting sales. In the past, mainland customers were generous and often bought a large number of expensive model dolls at one time. However, the lack of this group of mainland customers under the epidemic has a certain impact on business.
In addition to the exhibitors selling animation peripherals, there are also many stand-alone booths at the Comic-Con. The exhibitors focusing on Hong Kong bus models believe that their business is acceptable, and their sales are not much different from previous years.
In line with the theme of the Comic-Con, they also launched high-quality products related to animation, hoping to attract new customers.
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