The Israeli public has not yet calmed down from the calls to boycott "Diplomat" and the postponement of the company's price increase after the Tishrei holidays, and meanwhile the Mars company, an importer of beloved chocolate and candy brands, announced today (Tuesday) a price increase as well.
According to the company, the increase occurs following a continuous increase in its production costs, and because it is no longer able to absorb the increase in production and logistics costs.
It was also reported that the increase will take effect after the holidays.
It is worth noting that the move is also being carried out against the background of the non-production of chocolates by the "Strauss" company, which closed its candy manufacturing plant following the salmonella scandal in its products.
Mars is an importer of Snickers, M&M's, Twix, Bounty, Maltesers and Mars.
On top of that, it imports the chewing gum brands Orbit, Five chewing gum, Skittles, Airways chewing gum and Boba Boba chewing gum.
Mars Company stated: "We have not raised the prices of our products for several years. In recent years, we have had to deal with a continuous increase in basic production costs, especially due to an increase in commodity prices as well as sea freight. Unfortunately, we are unable to continue to absorb the increase in production and logistics costs. The change The prices of the company's chocolate and gum products will go into effect after the holidays."
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