Shops housed in a virtual world, 3D work environment, training, digital twin in the industry... Capgemini wants to address all metaverses.
To complete its service offering, the group has signed a partnership with Unity, one of the main technological players in the field.
"
Unity has key technologies, which are based on several years of research and development and which have proven themselves for massive use in 3D and real-time immersive environments",
summarizes Alexandre Embry, director of technologies and innovation for Capgemini in charge of immersive technologies
.
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Enough to meet the expectations of Capgemini's corporate clients, who are determined to develop their activities in the “
three main classes of use of the metaverse
”.
First, the consumer experience in virtual universes to play games, attend virtual events such as concerts, have social interactions, or go shopping.
For brands, a presence in the metaverse is a way to increase their audience and reach a younger population, Generation Z, who shuns more traditional environments.
The second point concerns the business world more directly, with the development of "
more humanized collaborative solutions
", more interactive, offering the possibility of working from anywhere, to carry out training, hold meetings, job interviews... Finally, the third component concerns the development of digital twins, these digital replicas of the real, intended in particular to improve productivity and facilitate innovation.
"
There is already a big appetite from companies, all sectors combined, for this type of solution
", notes Alexandre Embry, even if "
the different levels of maturity and uses"
.
The metaverse as accessible today is closer to 3D video games.
In the future, within two or three years, it should evolve further to integrate more interactions and more virtual worlds.
Metaverse-Lab
In parallel with this announcement, Capgemini is setting up its Metaverse-Lab, a “
central unit intended to support our clients in defining their strategy in the clients' metaverse.
And at the same time to bring our contribution to the creation of the metaverse, to have a voice in the creation of the future web 3”
, explains Alexandre Embry.
He will also be in charge of Capgemini's Metaverse-Lab.
Metaverse standardization is still in its infancy.
The group intends to participate in the debates on its definition, to be involved in the structuring of Web 3.
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