Shopping abroad: in the last two years, the turnover of international purchases by Israelis in the field of fashion has increased tenfold compared to the increase in the domestic turnover in the field. This growth was measured between the fourth quarter of 2019, before the corona virus, and the second quarter of 2022 - after the corona virus.
This is according to the data of the Isracard company which were produced at the request of "Israel Hayom".
It also shows that there was an 8% increase in the total turnover between the pre-corona period and the second quarter of this year.
The average transaction amount in the industry is NIS 263, and there was an 11% increase in the average transaction.
The data of the credit company also shows that the share of internet transactions in the fashion sector out of the total turnover in this sector was 17% in 2022 compared to only 8% in 2019.
In other words, the volume of internet transactions from the circulation doubled during the period in the fashion sector.
The increase was caused, among other things, thanks to the various fashion websites from abroad. While in 2019 about a quarter of the turnover of outbound tourism in the field of fashion were internet transactions, in 2022 they will already make up more than 50% of the turnover in this sector.
Regarding the average transaction amount in the field of fashion, it appears that while in 2019 the average transaction amount on the Internet ranged from NIS 236 in an outbound tourism transaction to NIS 263 in a local transaction in Israel - after all, in 2022 the trend reversed, and now Israelis are ready to spend more on transactions on websites from abroad The average internet transaction in outbound tourism is about NIS 320, an increase of 36% compared to 2019, while the average internet transaction on local websites is NIS 302 - an increase of only 15%, about half the rate of growth in overseas transactions.
Hagar Ben Ezra, deputy to the CEO of Isracard and manager of the private division, told "Israel Hayom" that "these are very significant figures.
The component of the fashion field in outbound tourism made a very significant jump."
To the question of whether this is a response to the cost of living in Israel, she answered: "We are analyzing data from the second quarter of the year. There are very dramatic changes happening in the country. I personally think that the reality today is different compared to three or four months ago. Yes, we buy more on websites from abroad, but it must be emphasized Because the average amount on websites from abroad has increased and it's not that people buy less in Israel, there is a slight increase in Israel as well."
Ben Ezra added: "We mainly see that women buy online from websites abroad.
There are websites that allow you to order more items and the products are cheaper, but as mentioned this does not affect the overall purchase in Israel and there is no reduction in purchases.
In my opinion, as a result of the corona, people discovered the online field in fashion.
They discovered attractive value propositions and slowly ordered more.
It did not affect the turnovers in Israel and the trade in Israel is still larger in scope.
"Regarding SHEIN, which is considered to be a very popular fashion site among Israeli consumers, Isracard data shows that Israelis discovered the site, which became the leader in foreign sites with an increase of more than 600% in turnover compared between the periods.
Today, the website accounts for more than a quarter of all purchases in outbound tourism and about 5% of all purchases in the industry.
"In 2021, we launched with MasterCard a benefit that allows purchases at SHEIN on 10-17 of every month."
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