“Oh no, that has nothing to do with it anymore!”.
This cry from the heart, emanating from an SME manager when he reflects on his way of exporting three years ago and what he is doing today, is quite revealing.
The crises - health, geopolitical and economic - that have followed one another since 2020 have profoundly changed the strategies of companies to sell abroad.
The bosses are unanimous: the Covid, which caused them some hassle on the business front, is today transforming for these exporting companies into saving time and money.
“It's simple: before, I did two countries a month minimum. Today, we have gone to five or six a day in virtual. We can communicate with our market in a broader way thanks to
the video
which has become culturally accepted”
, says Fabien Pagniez, founder in 2010 of Mdoloris, a start-up which has developed a technology allowing to measure the pain of patients under general anesthesia.
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