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Letting go, self-esteem, managing emotions... The inexhaustible vein of personal development

2022-08-05T18:12:37.328Z


SURVEY – For two years, products related to the quest for well-being have been on the shelves, and consumers are ready to pay the price.


For the year 2022

,

we have already sold more than 5,000 Koshi chimes

,” laughs Valérie Durandy, marketing and product director at Nature & Découvertes.

The famous French brand of objects oriented towards nature and travel has been marketing the "

Koshi

" for 30 years.

Yet this bamboo and bronze chime with soothing effects has been all the rage for only two years.

Like other products of the brand related to personal development, it has experienced constant growth since the Covid.

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Source: lefigaro

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