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Style of the Week: Shirtless Adam Driver Goes Viral in Burbery Ad (Again)

2022-08-05T22:37:00.708Z

Adam Driver has done it again: his Burberry campaign to promote the brand's "Burberry Hero" eau de parfum is making waves.



Watch Adam Driver "become" a centaur 2:16

(CNN) --

As we head into August, there's one ultimate accessory grabbing summer headlines: an enviable set of sculpted abs.


On Monday, Adam Driver went viral again for a Burberry campaign featuring him shirtless to promote

the brand's "Burberry Hero"

eau de parfum .

Barefoot and, above all, bare-chested, the actor can be seen running along a deserted beach at sunset with a mighty caramel-colored horse at his side.

The two beings plunge into the ocean together and emerge as a single animorph, fusing the trope of the romantic hero on horseback with a healthy dose of Greek mythology.

Directed by Jonathan Glazer and photographed by Mario Sorrenti, the fragrance ad is a follow-up to the first "centaur" ad, which sent the brand into a frenzy exactly one year ago.

Driver's shirtless campaign caused a furor on the Internet.

Credit: Burberry

Fans of the actor were quick to posit that the campaign's lurid images, showing Driver shirtless in waist-deep crystal blue water, were a unanimous social answer to the question "What is the female gaze?"

(Originating in critical feminist theory, the term is commonly used to describe art that deviates from the reifying male perspective that dominates modern culture.)

  • The human body is often seen through the male lens.

    Thirty photographers present a different vision

But Driver's ad was far from the only torso highlight of the week.

It wasn't the only one to become a feminist talking point, either.

On Sunday, during the final of the Women's Euro 2022, England's Chloe Kelly caused a stir with her shirtless goal celebration at London's Wembley Stadium.

Ecstatic that she had won the tournament for the first time in her country's history, Kelly ran across the lawn and gleefully stripped off her "Lioness" T-shirt to reveal a Nike sports bra and a slender midsection, a moment she has already is being called "the feminist image of the decade".

advertising

Kelly celebrating the winning goal in the Women's Euro 2022 final match between England and Germany.

Credit: Maja Hitij/Getty

Reveling in the team's achievement, Kelly's celebration wasn't "for sex or for show," journalist Lucy Ward wrote, in a tweet that has since received more than 154,000 likes, but "simply for the pure joy of what he can do and the power and ability that he has.

Adam DriverFashion

Source: cnnespanol

All news articles on 2022-08-05

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