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Fat business: Giesinger Bräustüberl gets 22,000 liters of cooking oil and pays with beer

2022-08-07T13:49:26.346Z


Fat business: Giesinger Bräustüberl gets 22,000 liters of cooking oil and pays with beer Created: 07/08/2022 15:38 By: Andreas Daschner Sunflower oil for beer: it was good business for Heiko Lesch, the Giesinger brewery manager Steffen Marx and Christian Hilbert (from left). © Markus Goetzfried The Giesinger Bräustüberl gets 22,000 liters - and pays back in an exchange with just as much beer.


Fat business: Giesinger Bräustüberl gets 22,000 liters of cooking oil and pays with beer

Created: 07/08/2022 15:38

By: Andreas Daschner

Sunflower oil for beer: it was good business for Heiko Lesch, the Giesinger brewery manager Steffen Marx and Christian Hilbert (from left).

© Markus Goetzfried

The Giesinger Bräustüberl gets 22,000 liters - and pays back in an exchange with just as much beer.

Oil bottlenecks are no longer an issue this year.

Delivery bottlenecks for cooking oil?

They are history for the Giesinger Bräustüberl.

The restaurant has landed a deal that will give it an incredible 22,000 liters of oil - more than enough to roast schnitzels and fries by the end of the year.

Beer for oil was the campaign with which the Giesinger inn wanted to remedy the lack of sunflower and rapeseed oil.

The idea of ​​Steffen Marx, head of the Giesinger Bräu: Every guest who brought a liter of oil got the same amount of beer (we reported).

Now came an offer that landlord Erik Hoffmann had not expected in his wildest dreams: 32 pallets of oil - that's 22,000 liters - were offered - and ultimately exchanged for the same amount of beer.

Middle Franconian company bought oil in Ukraine

But who has so much oil in stock?

It is the Lesch company in Middle Franconia that disposes of and recycles used grease.

“By chance, we had just signed a deal with a Ukrainian oil mill,” reports Sales Manager Günter Klein.

For him, the business also shows: "There is actually no shortage of oil, it's only the hamster purchases that people are to blame for."

The business of the Lesch company was not a hamster purchase.

According to Klein, the deal was intended as support for Ukraine.

"We didn't even know what we were going to do with the oil." That's when Klein stumbled across the Giesinger Bräustüberl campaign on Facebook.

"I thought it was a fun idea," says Klein.

And: "I wanted to see how far they go." He didn't think that the restaurant would actually exchange all 32 pallets for beer.

Giesinger Bräu sells cooking oil to its restaurants

Despite the 22,000 liters of beer, it is not to be expected that the Lesch company will be boozy every day.

Because the company is starting a campaign itself: "We are giving away the beer to clubs in our region that can prove to us that they are particularly sustainable," says Klein.

In the Bräustüberl, landlord Erik Hoffmann now has more oil than he can use himself.

"We only take the part that we need ourselves by the end of the year," says spokesman Thomas Doriath.

And the rest?

"We give it to the restaurants that we supply with our beer - at cost price." So not at the price per liter of oil, but of beer.

Source: merkur

All news articles on 2022-08-07

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