Bulk shower gel or shampoo?
This is the bet of the Pierre Fabre group, which, since July, has made its distributors of bulk products available to pilot pharmacies.
“The tool required months of reflection.
We asked consumers to understand their expectations,” says Arnaud Laures, director of Lab Pierre Fabre.
This Toulouse location aims to be both a showroom and a tool for innovation in collaboration with the consumer.
“When we opened the Lab, this issue of bulk came up and we were able to test this device.
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Powered by 10-litre pouches containing Klorane, A-Derma or Ducray products, pilot dispensers, resembling wooden furniture, have been installed in three pharmacies in Toulouse, Colomiers (Haute-Garonne) and Graulhet (Tarn ).
“For the containers, we chose glass, for various reasons.
Even the pump, entirely made of plastic, is 100% recyclable.
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Good feedback from customers
Concretely, refillable bottles are made available to customers as well as self-adhesive labels indicating the composition of the products and the different standards.
A concept that convinced Magali Belaud, of the Saint-Exupéry pharmacy in Toulouse, committed to a CSR approach and ISO 9001 certified. skin is the base.
“About three weeks after installing the vending machine, Magali Belaud considers the customer reception “very good”.
“I did a survey of 50 people and 56% had learned of his presence and 46% said they were interested.
In total, she has already sold around fifteen bottles and ensures that colleagues are interested.
A pharmacy in Barcelona should be equipped in September.