In Helsingborg, IKEA is reinventing the art of living

For thirty-five days, 65 partners and exhibitors presented their solutions for a smart and sustainable city.

IKEA, the world leader in "life at home", wanted to express itself beyond the four walls of the home through various creative and inspiring initiatives.

DM, a place to meet

In Drottninghög, a challenging district of Helsingborg, the blue and yellow brand created DM (like “Do More”).

Partner of cities and unifier of communities, IKEA imagined this new meeting place, which continued after H22: at the same time food market, place of shopping, urban farm,

and stage for events, it is a space where local entrepreneurs get involved.

But DM is also the new approach of Ingka Group, the

that owns the majority of IKEA stores and is committed to inclusion.

In this district, nearly 50 people have been hired to work both on site, in nearby IKEA stores and with other employers.

Store 405

It's important for IKEA to reflect on people's lives, on their aspirations.

IKEA imagines the home of the future, both desirable and affordable, through a large number of ideas.

Thus, closer to the city center, IKEA was present at Magasin 405, a former maritime warehouse which was used in particular to store coffee.

Original scenographies of life at home (Ögonblick exhibition), documentaries revealing the way of living around the world, First Home exhibition centered on the layout of one's first home: on three levels, Magasin 405 invited you to stroll.

Because the pandemic has heightened our desire for a comfortable and welcoming home (this is true for 93% of people, according to a study conducted by IKEA[1] in 2021), the house of the future must have many characteristics : of the'

Visitors explore Skogen - H22.

IKEA

Skogen

The home is not limited to the four walls of the home, but extends to the outdoor spaces, which we must take care of on a global level.

A modular and mobile forest, with real trees, was installed by IKEA in Skogen, right next to Store 405. Within it, four universities and three winners of a competition presented their solutions for a life in comfortable and durable exterior (cabin design, house in a tree or suspended, etc.).

In Helsingborg, by working closely with the city and residents, IKEA is demonstrating its commitment to the future of living at home.

Beyond its furniture that is both comfortable and stylish, present in millions of homes, IKEA thinks about the habitat within our ecosystems, from a sustainable perspective.

More info at: IKEA.com

[1] lifeathome.ikea.com/reports/2021-balance-starts-at-home/#home