The word "khaltura" has many incarnations, but in its modern form it originated in Russia, where it meant a prayer of the priest over the dead.
The pastors would organize a side income from those paid funeral prayers.
From there, the use of the word evolved into side performances by artists and in general to side activities, temporary and not serious.
How did a trendy economic ideology grow from this shaky foundation, which even earned the academic nickname "Gig Economy"?
In my opinion, this is an attempt to observe problematic business conduct in order to mislead workers, especially young people, into thinking that they have cracked the formula to get rich easily.
A scrap economy can be found mainly in industries that do not require special skill or training.
Most of the workers are young, temporary, who see work as a stopover on the way to something else.
This model, which tries to sever, legally and essentially, the relationship between the workers and the company that employs them, is apparently successful for both parties.
Employees can determine when and how much they will work.
There are no hours, no bosses, there are tips.
It pays off even more for the company: you don't have to pay salaries, social benefits, holiday gifts, employer taxes, pensions, travel reimbursements, etc.
These companies, in fact, only "allow people to fulfill themselves" and cut a coupon along the way.
The work of the apostles is difficult
I can summarize this whole method in one sentence: what doesn't work, doesn't work.
You cannot cut off the organs and expect the body to function properly.
In the end, the business models of the halotura economy serve the interests of investors and shareholders, at the expense of their employees.
The direct employment of couriers is much better.
The work of the messengers is not easy - it is hard work in the rain and the sun, and we think that these workers deserve proper treatment.
The messengers should receive full social conditions, hourly wages even during hours when there are fewer deliveries, safety equipment and even meals.
This attitude translates in the end to the connection to the company and the attitude that the courier gives to the end customer.
And equally important, it is a business model that works and knows how to generate profitability.
The basic gap between the utopian vision of the barter economy and reality is the view of the relationship between employer and employees as a struggle that must be won, or avoided in advance.
This is foolishness.
Fair employment is not slavery - on the contrary.
Social conditions allow us to make a living, manage a personal life at the same time and also worry about a rainy day.
Employers and employees are partners in the company's success.
There are no prisoners and guards here, there is dialogue, understanding of mutual needs, flexibility and joint growth.
An anchor of stability
Around the world they are already starting to shake off the romantic and disconnected from reality vision of a scrap economy.
In Great Britain, the Supreme Court recently ruled that "Uber" drivers are entitled to basic social conditions as employees of the company.
In a complex and challenging economic world, precisely the fair and legally protected labor relations are an anchor of stability and growth over time.
You will leave the patchwork for your free time.
The writer is the CEO of Ten Bis
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