David Brunat is the author of a dozen books, he has notably published
Pamphlettres
(Plon, 2015),
ENA Circu
s (Éditions du Cerf, 2018) and, more recently,
A model princess
(Éditions Héloïse d'Ormesson, 2022).
Minister,
It did not escape you: these days, I unleash passions.
Often sad passions, to tell the truth.
Hatred, contempt, anger.
This pisses me off a lot.
At the National Assembly, we tear each other apart because of me.
Why, then ?
What injustice!
I'm a harmless little thing.
Of an upright nature, of a silky and smooth temperament, silent and gentle, I do not raise my collar, I adapt to all necks, I accept all materials (silk, wool, leather, organic hemp , terylene, cotton, felt, cashmere), I welcome all styles, shapes and colors with open arms.
Real thing.
Nothing more conciliatory, more flexible, more malleable than me.
I can be matched in store to suit all tastes and budgets.
Why do some people get so many knots in their heads because of me?
They insult me, jeer at me, curse me, spit in my face, or else they sneer and jeer.
A real cabal!
David Brunat
So why do some get so many knots in their heads because of me?
They insult me, jeer at me, curse me, spit in my face, or else they sneer and jeer.
A real cabal!
I'm
a has-been
, it seems.
The latest chic is to send me balls.
To repudiate me with a riding crop.
And those who still love me and carry me and support me are looked at, depending on the case, as bourgeois, capitalists, reactionaries, small bosses, nerds, suckers, Jean-foutre, who knows what else? ?
Ah!
I understood that the time of my splendor had passed.
You yourself, who almost never left me in your public responsibilities, since you were appointed to the government to take care of digital transformation, you seem to find me embarrassing and superfluous.
Dated and slightly eccentric if not “
data centric
”.
Don't say otherwise.
You haven't abandoned me yet, but it's with less eagerness and less pleasure that you wear me.
I feel with all my fibers that I have become a cumbersome companion since the pinnacle of coolness consists in riding without getting tied.
David Brunat
In short, I feel with all my fibers that I have become a cumbersome companion since the
pinnacle
of coolness consists in riding without getting tied.
The digital minister that you are must have, somewhat, the
dress code
of the aces of the start-up nation.
That is.
But there.
Even if I seem to spin a bad cotton, I did not say my last word.
Secular and resilient, I am aware of having to adapt to new times.
Is the era digital?
Very good.
I intend to become digital too.
What do you mean ?
It is very simple.
You have heard of NFTs, these famous
Non Fungible Tokens
or Non Fungible Tokens, which are all the rage and which attract entrepreneurs and investors (and certain gogos) as I once attracted the gaze of quality people.
Not crazy, the tie!
I'll take them at their own game. I won't leave my shirt there.
Here is my secret.
I developed a prototype of NFT, the “Non Fungible Tie”.
In other words, the non-fungible tie.
Indestructible.
Untouchable.
Tamper-proof.
Not interchangeable.
Secure (especially against tears, grease stains or scissors).
Unique in its (good) kind.
And I suggest you be the first to try it and become the ambassador and the very first business angel of this revolutionary product, a real breakthrough innovation.
You know that the luxury brand Tiffany (where, by the way, I'm not allowed to eat breakfast very often anymore), has launched into NFT jewelry.
At $50,000 each!
So why not the tie?
It's the future, the NFT!
Can you imagine the 50,000 ball cravetouze?
Big deal !
I rub my hands or rather I rub the seams just thinking about it.
Together, we will be able to market it, build and consolidate a formidable economic model sewn with blue-white-red thread, prepare vertiginous fundraisers (with lavish "series C", C like Cravate of course), impose on all all this flagship of FrenchTech, launching a new fashion suitable for all ages, all social conditions, all situations … and all sexes because the NFT will obviously not be “gendered”, as they say.
In short, it is the martingale of digital and the Peru of textiles in the era of the metaverse and the golden blockchain.
My dear Jean-Noël Barrot, believe me: we're going to make gold ties, I mean gold ties, solid gold - and not at all virtual for once.
It doesn't make a crease.
It's velvet, name of a Windsor knot!
The era of “digiTie” is born, be its pioneer, advocate, sponsor and greatest beneficiary.
Let's set a date as soon as possible to talk about it and to fairly share the future benefits, cutting without further delay the Gordian knot of the fair distribution of the value created.
Your dedicated tie, in NFT (New Fashion Tie) mode.