Opinion Ayelet Shaked's dangerous strategy Israel today

During the "Dawn" operation, Ayelet Shaked published a photo on her Twitter page that symbolizes her campaign.

In the picture you see Prime Minister Lapid sitting in front of the opposition leader Netanyahu and above it the inscription: "Together we fight.

Together we win." Although the poet's intention is clear and stands at the core of Shaked's unity campaign, it seems that the message is once again being missed: if it's so good together, maybe we'll just vote for whoever we prefer, and hope for the best.

Minister Shaked finds herself in a problematic political situation.

While the former head of her party managed to position himself personally in the last year, worked on his moderate and new branding and managed to gather around him supporters, even if not many, of the new line - those in the discourse called "Hebanists", Shaked refused to follow his path.

Maybe because of the fear of settling in a place she doesn't want, maybe because she hasn't fully formed her position.

In fact, Shaked insisted on not repositioning herself.

why is it important?

Because in contemporary politics everyone deserves a fair amount of public admiration.

With a certain degree of truth, it can be argued that the personality component is more important than the ideas that the politician promotes.

The public's perception of the man they vote for is critical.

Together we fight.

Together we win.

pic.twitter.com/SXZ0nLTs10

— Ayelet Shaked (@Ayelet__Shaked) August 7, 2022

Shaked's strategic failure in her campaign could endanger her position for the rest of the elections and harm her chances of passing the percentage of approval.

Shaked gives up trying to sell herself to the public and tries to sell an idea to the public.

In the current public discourse, this is a concept with clear consequences.

The idea of ​​unity can be sold, also the idea of ​​statehood, but someone must stand behind the idea.

A good example of this is Benny Gantz - he doesn't just talk statism and call for statism, he is statism.

Shaked was not like that, and she doesn't broadcast it either.

Shaked's call for unity is seen as fake at best, and at worst seen as an active encouragement to vote for one of the parties that she aims to unite.

In the end, even the Israeli public who wants unity has a preference within this unity.

Shaked's campaign is currently juggling between emphasizing the bad parts of each of the parties, while at the same time calling for their unification - but is having trouble establishing Shaked itself.

Each of the parties, even those who support unity, fear that at the moment of truth Shaked will abandon the idea, as she has abandoned other ideas.

Here the personality element is emphasized even more, and its disadvantage is expressed in the most obvious way.

If the Israeli public has learned anything in the past year, it is that ideas break very quickly, and what remains are the people.

A call for unity is an interesting topic to focus on in the elections, but without trying to establish the "Shakdist" companies, Eilat will have a difficult time getting through the next three months and finding its place in the upcoming Knesset.

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