"No, the hamburger you ordered is not frozen, God forbid. We just reinforced it with a layer of chilled ice that will help you deal with the July-August heat. What, won't you take a bite to refresh yourself?": If this sentence sounds strange to you, we won't argue with you.
On the other hand, it may also be said this week in complete seriousness at one of the Burger King Japan branches, where they will serve - hold tight - an "ice woofer".
Yes, it's completely real: the fast food chain's pop-up restaurant in the Land of the Rising Sun offers its adventurous customers its famous flagship sandwich, with the addition of crushed ice on top of the patty and underneath the vegetables.
To complete this cool culinary combo, you'll get a frozen bottle of Coca-Cola along with the ice woofer.
We are already booking tickets to Japan.
Burger King's ice hamburger, photo: Burger King
Are your taste buds tickled and you don't shy away from a bun soaked in ice water and a lukewarm meatball?
Your right (at least until someone legislates a law on the matter), but here's the fine print: the Ice Wafer meal will be served on August 19 and 20 only, at the Burger King pop-up branch on Moriko Kaigan Beach in Kanagawa Prefecture - about an hour's drive from Tokyo.
This is a limited edition that will be supplied while supplies last (we have no idea why, maybe ice is a rare commodity there?), and those interested in sampling the arctic meal are asked to order it in advance on the website.
The pleasure costs 1,000 yen, which is only about NIS 24, but keep in mind that the hamburger comes without fries.
It's a shame, because they didn't even have to throw the fries into deep oil, but just pour them on the tray straight from the bag, explain that this is part of the concept and people would eat it.
Admittedly, we still feel it's kind of a miss.
why?
Because if this dish was marketed in Israel, it would easily be possible to come up with a witty variation of the legendary Burger King slogan from the nineties: "Whatever you want - already on... ice!?".
were we wrong
We will fix it!
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