LEGO: Hardly any child's room would be without these brightly colored plastic bricks.
Whether LEGO Technik, Star Wars or Ninjago - LEGO is cult and is celebrating a big anniversary on August 10, 2022 with great offers.
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Inspire, excite, encourage and challenge children.
For 90 years, the Danish family company LEGO has set itself this goal.
In 1932, Ole Kirk Kristiansen could never have imagined that his small collection of wooden toys would one day become one of the largest toy manufacturers in the world.
What began with around 36 items is now known under the LEGO brand: a Danish family business with over 24,000 employees and new record profits in 2022.
But even after almost a century, one thing has not changed at LEGO: LEGO is still in its fourth generation in the hands of the founding family.
Top priority: create added value through play, special moments full of creativity and imagination.
The popular Legoland is also celebrating its 20th anniversary in 2022.
LEGO Fact 1: From Wooden Toys to Harry Potter
Cars, yo-yos, ducks on wheels.
The first LEGO products were wooden toys, and it was only 16 years later that the first LEGO sets with the clamping blocks we know today came onto the market, making the Danish family company the world's top-selling toy manufacturer.
This is mainly due to the many licensed LEGO products such as Star Wars, Harry Potter and Indiana Jones kits.
Harry Potter Howling Hut - 32% off
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Lego anniversary offer: 61.40 euros instead of 89.99 euros
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Packed with magical properties, the whomping willow spins and its branches bend.
With 6 LEGO Harry Potter minifigures, for fans aged 9+.
Amazon offer: 61.40 euros instead of 89.99 euros
NINJAGO The Temple of the Crystal King - 31% off
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Lego anniversary offer 54.99 euros instead of 79.99 euros
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The playset contains a temple full of cool features and functions, including the Crystal King's throne, a floating prison and multiple traps.
Includes 4 NINJAGO minifigures, for fans aged 8+.
Amazon offer: 54.99 euros instead of 79.99 euros
LEGO Fact 2: Products worth thousands of euros
There are real treasures among the first LEGO Star Wars sets from the early 90's.
One of the most valuable LEGO figures among collectors is the C-3PO robot, which has been plated in 14k gold.
Only five of these miniatures were made, but their exact value is kept under wraps.
An open secret, however, is the collector's price of the Ultimate Collectors Edition Millennium Falcon: Up to 15,000 euros are said to have gone over the table for a copy in the original packaging.
The auction platform Catawiki, which was founded specifically for collectors in 2008, is particularly well-known for such deals.
Star Wars Obi-Wan Kenobi's Jedi Starfighter - 23% off
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Lego anniversary offer 22.99 euros instead of 29.99 euros
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Buildable Star Wars starfighter with Taun We, droid figure and lightsaber, retractable landing gear and clips for lightsaber storage.
For fans aged 7+.
Amazon offer: 22.99 euros instead of 29.99 euros
LEGO Star Wars: How Darth Vader goes on summer vacation
LEGO Fact 3: Coveted by adults
LEGO was actually designed for children, but the ingenuity and variety of the kits quickly delighted their parents too.
Some sets are also so complex that even adults need to demonstrate some technical skill to complete them.
Build, collect and look at - many a LEGO kit is a cult object, especially among collectors.
Especially when it comes to rarities that are only available at events or competitions and not on the open market.
Always in demand: building kits from the LEGO Technic series.
LEGO Technic Lamborghini Sián FKP 37 – 28% cheaper
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Lego anniversary offer 289 euros instead of 399.99 euros
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A captivating building experience for real LEGO professionals: with sequential 8-speed manual transmission, movable rear spoiler, front and tailgate, as well as detailed disc brakes and golden rims.
For fans aged at least 8 years.
Amazon offer: 289 euros instead of 399.99 euros
Marvel Super Heroes Infinity Gauntlet - 22% off
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Lego anniversary offer 54.59 euros instead of 69.99 euros
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A tribute to Marvel: Thanos' gauntlet with posable fingers and bright colors.
A timeless exhibit for collectors and enthusiasts.
For fans aged 6+.
Amazon offer: 54.59 euros instead of 69.99 euros
LEGO Fact 4: Only store LEGO sets in their original packaging
Inconceivable for children, a must for collectors: do not unpack LEGO sets.
Because they only have real value in the original packaging including assembly instructions.
Maybe you should just leave one of these LEGO novelties on the shelf for a few years?
City Supermarket – 33% cheaper
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Lego anniversary offer 39.99 euros instead of 59.99 euros
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Playset features a toy supermarket, electric car, forklift with lift function, street tile and 5 minifigures.
With easy-to-understand building instructions for fans aged 6 and over.
Amazon offer: 39.99 euros instead of 59.99 euros
LEGO Botanicals Orchid set for adults – 26% off
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Lego anniversary offer 36.99 euros instead of 49.99 euros
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Almost like the real thing: model with 6 large blossoms, 2 buds and a ribbed vase.
Easy-care but original room decoration for fans aged 18 and over.
Amazon offer: 36.99 euros instead of 49.99 euros
LEGO Fact 5: Around the World Tour at Home
Bring (almost) the whole world into your home with LEGO.
Significant buildings or kits inspired by distant countries let fans of all ages dream of their next holiday destination, invent new stories and arouse curiosity about everything our earth has to offer.
If you are looking for a big challenge, travel to India with LEGO Architecture: the pack with the Taj Mahal contains more than 5,900 bricks!
LEGO Architecture Pyramid of Cheops – 26% off
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Lego anniversary offer 104.09 euros instead of 139.99 euros
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Travel back in time to the 26th century BC to the Great Pyramid of Giza.
XL kit with 2 small pyramids, 2 mortuary temples, 1 sphinx statue, 1 workers' village, 1 obelisk and part of the Nile with barge.
For fans aged 8+.
Amazon offer: 104.09 euros instead of 139.99 euros
Wildlife Africa Animal Rescue - 30% off
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Lego anniversary offer 62.90 euros instead of 89.99 euros
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Trumpeting elephants, roaring lions – when they are sick, the vet comes.
A trip to Africa to rescue wildlife with helicopter with winch, tracked vehicle and veterinary hospital station for many animals.
For fans aged 6+.
Amazon offer: 62.90 euros instead of 89.99 euros
LEGO: fun facts about colorful bricks
LEGO is on everyone's lips and in all children's rooms.
So if you stumble over the little stones in the future: don't get angry - just be amazed at the many exciting facts behind them.
LEGO means "play well" and is made up of the two Danish words "Leg godt".
The official construction manual for the Taj Mahal is 184 pages long.
Lego bricks have remained unchanged since 1958 – and have been fitting together ever since.
The world's tallest Lego tower was built from half a million bricks in Tel Aviv.
In 2015, LEGO ousted Ferrari as the most powerful brand in the world, according to the Forbes list.
There are no LEGO figures with blond hair because, according to the manufacturer, that would not go well with the yellow figures.
LEGO characters could theoretically take over the world.
At five billion, "LEGOS" are the world's largest population group and every day 1.4 million new Lego people are added.