The PPRB of the Police Force has been upgraded to the PR Wing, the new director of the Public Relations Department, Chen Dong: Tell good police stories

The Public Relations Branch (PPRB) of the Police Force has been upgraded to the Public Relations Division (PR Wing).

In his meeting with the media last Friday (12th), Chen Dong mentioned that there will be five major priorities in the future, to tell the story of the police, Hong Kong and China, to establish a good relationship between the police and the people, to cultivate positive values ​​for young people, to clarify rumors as soon as possible, and to improve Using technology, he believes that after the department is upgraded, it can "see higher and go further".

The current government emphasizes KPIs (Key Performance Indicators). Chen Dong believes that "public relations is all about what matters". He believes that the public satisfaction, the number of applicants, and awareness of crime prevention reflect the police's work. He also hopes to use the past in Interpol Hong Kong The anti-terrorist experience of the branch, the cybercrime division and the security guard has achieved three "towards", namely "detailed, refined and extreme".

Chen Dong, the new director of the police PR Wing, took office and quickly clarified fake news, stressing that the freedom of the press is not restricted

Assistant Commissioner (Public Relations) Chan Tung (right) believes that "Public Relations is all about everything", and expects the department to achieve three "towards", namely "Meticulous, Delicate and Extreme"; next to the Chief Superintendent (Public Relations) Relations Department) Zeng Shuxian.

(Photo by Liao Yanxiong)

Police Commissioner Siu Chak-yi held an opening ceremony for the Public Relations Department at the Police Headquarters with senior police officers yesterday (15th).

After the promotion of the Public Relations Department, it was subordinate to the Operations Department, led by an Assistant Director (Public Relations). On the fifth day when the new director, Chen Donggang, took over, he immediately held a press conference to get to know the representatives of the media and actively answer questions.

Organizing activities to foster positive thinking and values ​​in young people

Chen Dong pointed out that he will uphold the four major directions of the Public Relations Department, namely, showing the police force's professional law enforcement, clarifying inaccurate information, enhancing transparency and strengthening police-community relations. Actively cooperate with the media and the community to build a good relationship between the police and the community, organize more activities in various forms to cultivate positive thinking and values ​​among young people, detect and clarify rumors earlier, and make good use of newer technologies. Look higher and go further." He uses the management director level to win resources and has a longer-term development in public relations work.

The public relations department will have a new logo after the upgrade. The triangular design symbolizes that the department leads the police force’s public relations work, keeps pace with the times and pursues excellence. The English abbreviation PRW is interlocking with the society, and the gradient blue represents vitality. story.

(Photo provided by the police force)

Set up KPI "Public relations are all about everything" to be meticulous, refined and extreme

Chen Dong also set up KPI indicators for quality and quantity, "It's not a trivial matter for some people to say that public relations are not a trivial matter, but if I look at legal public relations, it is all about it. Public surveys can know the public's impression, and the number of applicants can reflect the public relations policy in a curve. Doing it well reflects the public's awareness of crime prevention and eradication." He hoped that through his previous work experience in the Liaison Affairs Division, the Cyber ​​Security and Technology Crime Investigation Division, and the Security Department, he would achieve three "towards", "detailed, refined and Ultimately, it has done better in all three aspects.”

If a police officer damages his image, he will follow up with those who have integrity problems

However, from time to time, some officers of the Police Force have ethical problems, and scandals have affected their public image.

Chen Dong pointed out that the police attaches great importance to the conduct of personnel and will deal with any violations and illegal acts seriously. The police have established an integrity review action team in two years, emphasizing that integrity management is the top priority, and will follow up with any colleagues who have integrity issues.

There will be a new logo after the public relations department is upgraded. Chief Superintendent (Public Relations) Zeng Shuxian said that the triangle design symbolizes that the department leads the police force's public relations work, keeps pace with the times and pursues excellence. Color represents vitality, and will tell the story of the police force according to the times.

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