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Verdara urbanism: the new hotel on the boardwalk Israel today


Fatal chain launches "Leonardo Gordon Beach" • The design combines modernity with valued works of art and historical items from the founding of the state

The Fatal hotel chain is opening a new urban hotel in the center of Tel Aviv (167 Hayarkon) called "Leonardo Gordon Beach". 

The hotel is located on the Tel Aviv-Jaffa Promenade, with Ben Yehuda and Ben Gurion streets on the other side. According to the Fatal chain, it was "designed with great care by the interior designer Ruby Israeli, who combined in his work brash contemporaneity with valued artistry, using a palette of bold colors alongside rare pieces of The art of the place of the state to this day." 

Photography: Aya Ben Azri and Dor Sharon,

Regarding the unique design style, they added: "The hotel bar, which is located at the entrance to the lobby, is uniquely designed in bright colors that will provide you with the rhythm of the city at any given moment, and the jewel in the crown, the rooftop on which is the swimming pool, from which there is a spectacular view of the Mediterranean Sea on one side and of the city Non-stop, on the other side."

Other services included in the hotel: spa, event space, unique Instagram room, gym and more

Photography: Aya Ben Azri and Dor Sharon,

Photography: Aya Ben Azri and Dor Sharon,

30 million shekels were invested in the hotel and it is suitable for business people, couples, tourists and families who want a combination of urban vacation, updated, sometimes calm and sometimes rhythmic.

Avia Magen, CEO of the Fatal Hotels chain:

"We are excited to open the Leonardo Gordon Beach Hotel in the winning location, on the one hand, Tel Aviv's waterfront and on the other the vibrant city.

I have no doubt that the central and attractive location of the hotel will be a significant factor in attracting a diverse crowd that wants to enjoy an updated urban hotel, which combines within itself the existence of the city 'non-stop'." 

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Source: israelhayom

All news articles on 2022-08-15

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