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You are not dreaming: Coca Cola launched a new unusual flavor Israel today


The unique flavor, which our hard-working testers who got to taste it defined as "cotton candy", is the fourth that the beverage giant is launching this year • You can even purchase outfits inspired by the drink

Exaggerated dreams:

Coca-Cola today (Monday) launched an intriguing limited edition flavor - "Dream" - and the world is waking up from its slumber to the dawn of a new Coke.

It's completely real: on the cans and bottles of the drink, which will be distributed in North America and is offered in regular and zero versions, it says Dream Flavored - and we had to pinch ourselves to make sure we weren't dreaming ourselves.

Far from a nightmare.

The bottles of the new taste, photo: foreign public relations

This is the fourth unique cola flavor that the soft drink giant is launching this year, as part of the Creations series.

The dreamy flavor goes on the shelves after the "space" flavors (berries, caramel and a bit of mint, according to the consensus);

the "pixels" (floral-cherry, according to the tasters);

And D.J.'s watermelon-strawberry flavor.

Marshmallow, which was also launched in Israel, although the musician pulled out of the concert in Israel due to the security situation and left behind only designed cans.

sweet dreams (too?)

So how does it feel to sip a dream?

In the official description of the drink, known as Dreamworld, it is said that the product "captures in a bottle the surreal taste of the subconscious, and invites the drinkers to savor the magic of everyday moments and dream with their eyes open", along with the somewhat disturbing statement that "the line between fantasy and reality blurs with every sip" .

Our hard-working testers in the US, who managed to get their hands on a can of Dream Zero early (very) on launch day, report with bleary eyes that the taste leans somewhat towards the sweet-candy-tropical direction, with words like "cotton candy", "mango" and "peach" also were thrown into the air. The bottom line: "Likeable once or twice, but in the end there is nothing like the original Zero taste.

The new flavor may not be exactly 'dreamy', but it's far from a nightmare either."

Nothing like the original taste.

Coca Cola cans, photo: Reuters

Not surprisingly, the new flavor also brings with it a pair of commercial collaborations: Coca-Cola is a partner of the well-known electronic dance music festival Tomorrowland (a QR code on the drink will launch consumers into a musical augmented reality experience), and there is also a connection between the company and the virtual fashion store DressX, for those interested in purchasing outfits Official rompers designed inspired by the new drink, and show them off at Metaverse.

Because today you can't even dream for free.

A response from the Coca-Cola Company in Israel has not yet been received when the product is expected to be launched in Israel.

were we wrong

We will fix it!

If you found an error in the article, we would appreciate it if you shared it with us

Source: israelhayom

All news articles on 2022-08-15

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