“Dramatic declines”: Lidl is surprisingly cutting entire product groups
Created: 08/17/2022, 05:32
By: Lisa Mayerhofer
Consumers have to save in the face of rising prices.
Lidl is also feeling the effects - and, according to the report, is making cuts in an important product area.
Neckarsulm – High inflation is depressing retail consumption.
In June, sales in the industry fell by 8.8 percent, adjusted for price, compared to the previous year, which was the largest decline compared to the same month last year since the beginning of the time series in 1994, as reported by the Federal Statistical Office in Wiesbaden in August.
The supermarkets feel it too.
Lidl: Orders for 2023 in the non-food sector "drastically lower"
According to a report in the
Lebensmittelzeitung
, the discounter Lidl fell far short of its target in the non-food area - and is now taking the consequences: According to insiders, the orders for 2023 in this area were "drastically lower" than expected, which affects the offers likely to have an impact in the coming year.
The non-food area includes, among other things, the special, often time-limited offers of tools, household items, clothing or electronics.
These offers are actually very popular with supermarket customers.
But in view of the inflation, many customers seem to limit themselves: "Everything over 20 euros has dramatic declines - regardless of the value for money," says a discount manager at
Lebensmittelzeitung
.
Inflation and frugal consumers: Aldi is also affected
However, Lidl is not alone with its problem: Competitor Aldi is also affected by a drop in sales in the non-food sector, reports
Lebensmittelzeitung
.
According to research by the magazine, the share of sales in the non-food area at the discounter has fallen to less than 20 percent.
