Made in Israel: the story of one of the 3 oldest children's newspapers in the world

Atfoni, the oldest children's newspaper in Israel, was founded back in 1952, and since then has undergone countless changes.

Why is today's generation no longer connecting to stories in sequels and how do you market an old brand from print digitally?

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In collaboration with B144

08/17/2022

Wednesday, August 17, 2022, 3:56 p.m

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On video: the story of one of the 3 oldest children's newspapers in the world (Editor: Gilad Man Mannheim)

In October 1952, the first edition of the children's newspaper Atfoni was published, which is still considered to be the oldest children's newspaper in Israel and one of the oldest in the world.

Over the years, the newspaper has undergone many changes and upgrades, but even today it is considered a favorite of children in Israel.

"They didn't tell the first issue because they didn't believe it would survive 70 years in a row," says Rami Shir, editor and CEO of the newspaper, which we reached as part of "The Business of the State" in collaboration with B144.

How did the popular newspaper get its name, how is it related to Haim Nachman Bialik and how Are the social networks related?

site is linked

to the Instagram page

• small businesses

• liberal professions

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• Newspaper