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Camera and Imaging Expo|The first photographic equipment exhibition in 20 years kicks off on Friday, the organizer hopes to hold it every year

2022-08-18T23:11:41.540Z


Since the outbreak of the new crown epidemic in 2020, after the government announced the closure of customs, the exhibition industry has entered a cold winter, and the fifth wave of the epidemic at the beginning of this year has become a fatal blow. However, its business includes DCFever's Litian Multimedia Co., Ltd., but


Since the outbreak of the new crown epidemic in 2020, after the government announced the closure of customs, the exhibition industry has entered a cold winter, and the fifth wave of the epidemic at the beginning of this year has become a fatal blow.

However, Litian Multimedia Co., Ltd., whose business includes DCFever, has only three and a half months to prepare for the "Hong Kong Camera and Image Expo 2022", a long-lost photography exhibition in Hong Kong, which kicks off today (19th, Friday). Held for four consecutive days, it is expected to be the first photographic equipment exhibition in 20 years.


The organizer said that since the outbreak of the epidemic, it has been difficult for the industry to communicate with each other. It is the 20th anniversary of the establishment. Therefore, even if the loss may exceed one million yuan, he still hopes to achieve his wish. In the end, after the difficulties of competing for schedules and inviting exhibitors, he finally It can be held successfully. "Since it's getting wet, there is no need to think about the problem of making money." Their goal is in the future, and they hope to win the exhibition schedule next year, co-organize with other photography associations, and even make the exhibition regular.


Li Jingyi (left) and Zhou Yujie (right), directors of Litian Multimedia Co., Ltd., introduced the "Hong Kong Camera and Imaging Expo 2022".

(Photo by Lu Yiming)

The Camera and Imaging Expo will be held at the Nine Fairs for four consecutive days starting from Friday

"Hong Kong Camera and Imaging Expo 2022" will be held at the Star Hall of Kowloon Bay International Trade and Exhibition Centre for four consecutive days from today (19th) to 22nd. The theme is "Mirrorless. New Trends in Photography". There are 30 booths, covering multiple manufacturers and photography brands, and the admission fee is 50 yuan.

According to Wu Zhenrong, a veteran photography expert, Hong Kong has not had a large-scale camera and photography exhibition for more than 20 years.

The organizer, Litian Multimedia Co., Ltd., was founded in 2002. Its businesses include retail stores and photography websites. Over the years, Chengjun has gradually established a foothold in the local photography industry.

Its directors, Li Jingyi and Zhou Yujie, said that it was the 20th anniversary of its establishment, and there were no major events in the photography industry after the epidemic, so it was difficult for people in the industry to communicate with each other.

Therefore, after checking the schedule of the venue and the intentions of the manufacturers at the beginning of this year, we decided to hold a photography exhibition in early May, so that manufacturers, photographers and enthusiasts can gather together.

Up-front expenses reached seven figures and still did not break even

It only took about three and a half months from the preparation to the holding. Li Jingyi admitted that the biggest difficulty is to invite brands or manufacturers to put the originally scheduled market budget into the exhibition. At the same time, the collision of the holding date and the computer festival also increases the difficulty of invitation.

But he was fortunate that he still got the participation of most brands, including mainstream brands such as Canon, Nikon, Sony, etc., with a market share of more than 90%.

Some people say that holding a photography exhibition in Hong Kong may lose seven figures, that is, more than one million yuan.

They revealed that the seven-digit figure is the expenses paid in the early stage, including the cost of renting and building the venue. The current revenue and expenditure have not yet reached a balance. In addition to unstable factors such as the epidemic and the first time, it is estimated that six figures may be lost. .

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The exhibition schedule has expired and the government has lost an estimated 30,000 visitors

However, Zhou Yujie emphasized that even if he lost money in the end, he could still promote the development of the local photography industry and accumulate experience.

He hopes that if it is successfully held, he will be able to secure a schedule for the exhibition next year, co-organize it with other photography associations, and even make the exhibition permanent.

We imagined that this type of exhibition would be very durable, but the right time, place and people have been unable to implement it. This year, I have achieved a wish to a certain extent. Since I have washed my head, I can't think about the problem of making money.

Zhou Yujie, Director of Litian Multimedia

In fact, the government announced earlier that the extension of the Convention and Exhibition Industry Subsidy Scheme will allow organizers to apply for a one-off subsidy of 20% of the average annual rent. However, the nine exhibitions are not included in the list of the scheme.

Chen Liming, manager of the public relations, sales and marketing department, said that due to the fifth wave of the epidemic, many exhibitions have been postponed, the schedule of the exhibition has expired, and the schedule of other venues is also tight. It will be held next year, and it is estimated that about 30,000 people will attend.

Fuji will disclose the latest technology for the first time in the world to set up a giant lens tunnel "punch-in"

Chen Liming continued to point out that on the 10th anniversary of the FUJIFILM X series, manufacturers will exhibit the world's first public disclosure of the latest technology, and specially set up a giant lens tunnel "punch-in"; and retailers in the venue will also sell stock out of stock. camera and lens.

Lai Jingyi also revealed that due to the unstable supply of some components, such as chips, due to the epidemic, the supply of many popular equipment has been limited in recent years, so he tried his best to strive for it from exhibitors.

Witnessing 20 years of camera sales from high to low

Finally, as a retailer, talking about the sales of camera equipment in recent years, Li Jingyi said frankly that the golden period was from 2008 to 2012, saying that the sales volume at that time continued to rise, and then due to the rise of smartphones, the functions of cameras were gradually replaced, and the sales volume increased from the peak. fall back.

However, in recent years, a group of photography enthusiasts have appeared in Hong Kong. They are willing to spend huge sums of money to pursue equipment, so the sales volume tends to be stable. Compared with the 10-year period of blooming flowers, the ecology of the industry is healthier.

"𠵱The situation of the family is already very clear. You like the photographer and you will get a camera first."

Perhaps some voices on the Internet questioned that businessmen are only doing business with steady profits and no losses, but there are opportunities when there is danger. Recalling the 20-year entrepreneurial road, Lai said that he has always been looking for development opportunities during the economic downturn, "Actually, in early 2003, we I opened the market when I was a scholar, and I lost the first year, but then I survived to my home. We opened our website in 2002. At that time, the Internet stocks exploded, and we burned a few years of money. So I should say it like this, we are used to it. Lose money."

Germany's Photokina permanently suspends Japan's CP+ physical exhibition this year

Before the epidemic, there were large-scale photographic equipment exhibitions every year, which gathered major camera brands and became the occasion for new product announcements.

One of the most prestigious is the biennial Photokina in Cologne, Germany, which was canceled in 2019 due to the epidemic and announced to be permanently suspended in 2020, ending its 70-year history; the other is Japan's CP+ (Camera and Photo Imaging Show). ), after it was suspended in 2020 due to the epidemic, the online format was adopted last year. This year, the physical exhibition will be resumed with an online exhibition; Taiwan will also hold the "Taipei Photographic Equipment and Video Creation Equipment Exhibition in October. It can be seen that even if the mobile phone can erode the camera market, but there is still a certain demand.

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Source: hk1

All news articles on 2022-08-18

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