Is Facebook aging and being used only by
"boomers"
?
In any case, the head of the Meta group is increasingly shunned by young people.
A recent study by the Pew Research Center shows that in the United States,
“the number of teenagers (13-17 years old) using Facebook has plummeted”
.
Between 2014 and 2015, 71% of respondents said they used the service.
They are only 32% in 2022, a drop of half.
The social network was upstaged by its rival TikTok, which is used by 67% of young Americans.
The loss of speed in the face of the Chinese application has already been deplored by Mark Zuckerberg, CEO of Meta, last February.
He regretted "
an unprecedented level of competition
" from TikTok.
This sudden slowdown is likely to have significant consequences.
Admittedly, the United States represents only 10% of Facebook's 1.9 billion daily active users, but this market still generates about half of the revenues.
If the network...
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