Starbucks would study selling its business in the United Kingdom 1:05
(CNN Business) --
Not even Starbucks' Pumpkin Spice Latte is immune to inflation in the United States.
Back in stock this Tuesday, the fall favorite is getting more expensive, with the Pumpkin Spice Latte (PSL), an oversized hot drink, costing customers between $5.45 and $2. $5.95, depending on store location, an increase of approximately 4% compared to 2021.
The increase is in line with broader price increases at Starbucks and other chains, which have gradually raised menu prices over the past year due to inflationary pressures.
The PSL, as it's often called, has been a popular item on the Starbucks menu for nearly two decades, sparking excitement among its loyal fan base.
Starbucks has sold more than 600 million PSLs since the drink was launched in 2003.
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Pumpkin Spice Latte, from Starbucks, the star drink of the fall. (Credit: Christina Tkacik/Baltimore Sun/Tribune News Service via Getty Images)
Also returning is Pumpkin Cream Cold Brew, an iced drink topped with pumpkin cream cold foam and sprinkled with pumpkin spice that Starbucks launched in 2019.
Even with colder weather looming, cold beverages are popular with Starbucks customers, accounting for approximately 75% of Starbucks' total US beverage sales in its most recent quarter.
Overall, sales at US Starbucks stores that were open at least 13 months rose 9% in the quarter.
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In addition to the pumpkin flavors, Starbucks is bringing back its Apple Crisp Macchiato and Apple Crisp Oatmilk Macchiato, the latter being a new tweak to the drink that was introduced a year ago because it's now made with oatmeal, as an alternative. to dairy.
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Starbucks is entering the fall beverage battle later than its rivals this year.
Krispy Kreme brought back its fall beverages on August 8, its earliest return date, and Dunkin' added pumpkin-flavored beverages and snacks on August 18.
Meanwhile, Panera is ditching pumpkin for cinnamon, focusing its fall efforts on a new Cinnamon Crunch Latte inspired by its popular bagel of the same flavor.
These seasonal items create publicity and awareness for brands in the competitive fast food space.
In the past, Starbucks has said that pumpkin drinks were the "catalyst" for a record performance in the fourth quarter of 2020.
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