Trigema now has its own TikTok channel - and is going viral with a video from employees

Created: 08/30/2022, 14:57

With its new TikTok channel, the Trigema company has its finger on the pulse of the times.

Particularly successful: A video by production employee Patrick.

© trigema_de/TikTok (photomontage BW24)

The textile company Trigema from Burladingen would like to appeal to younger generations even more in the future and has recently been represented on TikTok.

The company had a direct viral hit there.

Burladingen - When it comes to attracting young target groups, companies are increasingly relying on social media channels.

TikTok is currently particularly popular.

Anyone who stands out from the crowd with creative short videos - called reels - has a good chance of getting a lot of coverage in a short time.

The company Ziehl-Abegg from Künzelsau (Hohenlohekreis), for example, regularly lands viral hits with its videos on TikTok and uses the channel to search for personnel.

Now the Trigema company from Burladingen has jumped on the TikTok train - and has had its first viral successes there, as reported by BW24.

When Trigema uploaded a short promotional video to TikTok for the first time at the end of June, it still reached a fairly manageable number of users with almost 1,500 views (as of August 30).

However, the channel was able to increase its viewership from video to video and finally set a small milestone with a clip in mid-August.

Protagonist of the short film: production worker Patrick, who talks about his experiences as an employee at Trigema.

He appears authentically and with wit in front of the camera and inspires the net with his relaxed manner.

More than 158,700 people have now seen the clip (as of August 30), more than 12,000 pressed the Like button.

Trigema: TikTok clip of "happiest production worker" earns sympathy points

What seems so sympathetic about the Trigema clip: After an intro that still seems relatively posed, there follows an excerpt that was obviously not planned.

In it, the 24-year-old protagonist emphasizes that he "wants to stay with Trigema" - and makes sure his intro didn't sound "too puffy".

"Really - I really like it here," he assures us emphatically over and over again.

The young man has the TikTok users on his side with his open nature.

"How nice is this video please," writes one user.

"Outtake used perfectly," says another.

Many praise the social media team's approach.

"Really good spot.

Good, relaxed implementation and not like other companies that try to reach young people with boomer humor," the comments read.

"Chapeau to the social media marketing manager for the clip." The users agree: Trigema "understood TikTok".

Trigema: Targeting young target groups - "want to get even closer to social media"

As Bonita Grupp, daughter of Trigema Managing Director Wolfgang Grupp, recently explained in an interview with the podcast

, it is becoming increasingly important for the company to reach younger target groups in addition to older regular customers.

Although the Burladinger are not yet so widely represented in the area of ​​influencer marketing and social media, they want to "feel their way" here, as Bonita Grupp emphasizes.

Because Trigema has its own marketing team, we can “share the issues that concern us, that also concern us as a company, with our customers and fans.”