Pornhub no longer exists on Instagram.
The social network has removed the account of the popular porn platform, due to non-compliance with its terms of use, reports BFMTV.
Prior to its deletion, Pornhub's Instagram account had 13.1 million followers and posted over 6,000 pieces of content.
However, the platform did not share any pornographic videos or images there, as Instagram's rules require.
But she had "directly promoted pornography" and featured videos like "Next Career Goal" encouraging people to become porn performers, according to Dawn Hawkins, CEO of the National Center on Sexual Exploitation.
This American NGO was part of a group of defenders who pressured Instagram to remove Pornhub, specifies the American site Variety.
On Twitter, anti-pornography activist Laila Mickelwait welcomed the removal.
She was notified of this after reporting the Pornhub account.
A complaint that seems to have been followed up, since Instagram explains that it censored the account due to non-compliance with its rules of use.
Without however explaining which rule was broken, notes the specialized site The Verge.
Instagram: “We removed Pornhub's account…”
Have a good weekend.
pic.twitter.com/o9rIDlGyBa
— Laila Mickelwait (@LailaMickelwait) September 3, 2022
This pressure on Pornhub, singled out for several years, comes after Mastercard and Visa dropped the site in the wake of a New York Times article claiming that it offered illegal content.
Pornhub and other pornographic sites are not only overwhelmed on social networks: in France, several procedures target them, under the impetus of Arcom, the media and internet regulator (ex-CSA) which could soon block all access to Pornhub from France.
Several company executives also left the ship during the summer.