After a fine summer during which the French indulged in spending, inflation continues this fall to shape new purchasing behavior.
The consumption report at the end of August drawn up by NielsenIQ underlines how much supermarket customers have adapted, since the beginning of the year, to the sudden surge in prices, which has now reached 6.6% in supermarkets.
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In this unprecedented context for thirty years, many customers are forced to reduce their purchases, including for food.
“
From January to the end of August, the turnover of
large surfaces
increased by 1.6% but this growth is only linked to inflation
”, notes Nicolas Léger, director at Nielsen.
Volumes, ie the number of products purchased, contracted by 1.7%.
This is not a massive fall, with volumes still above their pre-Covid level in 2019. “
Purchases remain supported by population growth and the fact…
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