Last July, Communications Minister Yoaz Handel held a conference of activists.
Every possible gimmick was tried there.
Pickles were presented as "optical fibers", bags of black coffee - Handel's trademark - were distributed generously, and how could one not hesitate in a speech about a recipe for lepoika.
All to strengthen the image of the field man that Handel developed, oh-so-macho-masculine.
To be honest, gimmicks are the only thing that keeps what is known as Yoaz Handel, because he really has no supporters.
To be generous, 300 guests came to the activists' conference in Shoham - most of them close friends and family members.
The number of invitees is similar to the scope of family joy, but the political support is zero.
Among those present was an amiable elderly couple, who said that they vote for Beni Gantz, but they "came to respect" because they are friends of Handel's parents.
He really has no supporters, Yoaz Handel, photo: Gideon Markowitz
So as we understood - Handel has no supporters.
So what is his secret?
An impressive external appearance, a sidelong look and a man whose name comes up mainly when the question arises of who is the handsome man in politics.
Although these are superficial issues, their influence on the public cannot be underestimated.
In the days when Israelis are fed up with politicians, any attention is an advantage.
One of the extraordinary "achievements" of the Minister of Communications is a change in five parties within three years.
Handel started with Telam, continued with Blue and White, founded Derech Eretz, entered into a new hope and finished with the Zionist spirit - a fascinating lesson in consistency and stability.
Handel's "list of achievements" (again, in quotation marks of course) is long and characterized by contradictory statements and cheap populism.
It is remembered this time that he promised to restrain the media during live broadcasts from the scenes of attacks, and at the same time stated that he would work to reduce regulation in the industry.
In other words - work with the eyes.
A rare ability to make mistakes in every step she takes, Ayelet Shaked, photo: Oren Ben Hakon
The other side of this dubious deal, Ayelet Shaked, is no less embarrassing.
Shaked has a rare ability to make mistakes in every step she takes.
She debated for months, suffered from "stomach aches" because of the cooperation with the government, and in the end lost her future to Idit Silman.
Since then, things have only gotten worse and worse, starting with the desperate alliance with Handel, through the farce of Jonathan Pollard's support, and up to the climax that was reached yesterday - a magnificent flick-flack that even Nadia Comanchi would not have been able to perform - a minute after a round of interviews in which she pledges that she will not join a right-wing government , Shaked released a video in which she says yes to a narrow right-wing government.
If there was someone who cared about her around her, he would take her aside for a moment and tell her "Enough Ayelet, it's embarrassing. Treat her."
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