The gaming giant Zynga enters Israel

The gaming giant Zynga enters Israel - the company acquires the Israeli start-up Stormaven, and will establish a strategic center in the country that is expected to employ hundreds of employees

The gaming channel system

12/09/2022

Monday, September 12, 2022, 4:35 p.m. Updated: 4:36 p.m.

• Share on Facebook

• Share on WhatsApp

• Share on Twitter

• Share by email

• Share in general

• Comments

  Comments

The American gaming giant Zynga announced today that it has completed the acquisition of the Israeli start-up Storemaven and that it will significantly expand its operations in Israel.

The company intends to integrate the technology developed in Israel in its business units, establish a research and strategic development center in Israel and recruit hundreds of employees in the coming years.

Stormhaven employs approximately 50 people in Israel, all of whom will join the purchasing company immediately.

Stormaven was founded in 2015 by

(CEO),

Chaiv (President)

(Head of Product), who were also co-founders of the startup Shaker, which was sold to Playstudios Global in 2016.

Stormhaven develops technologies for analyzing business data for giant companies in the field of applications and games including Zynga, and is established as the leading company in the world in the field of optimizing the Apple and Google application stores.

Zynga (photo: official website, Zynga)

With the purchase, Zynga intends to increase its investment and use of Stormhaven's technology, establish its control over the development, growth and marketing of its games - a move it began with the purchase of the advertising and monetization platform Chartboost about a year ago - and strengthen its position and that of its parent company

as a leader worldwide in the field of interactive entertainment.

Take-Two, which completed the purchase of Zynga last May for $12.7 billion, is one of the largest game companies in the world, and owns super brands such as Rockstar, responsible for the

games or

the developer of the

The purchase of Zynga earlier this year was intended to give Take-Two a wider foothold in the growing field of mobile gaming, where Zynga is a global name with successful titles such as

The combined company employs more than 10,000 people worldwide.

This is a rare step of its kind for a company the size of Take-Two - the first developer of AAA games to take the significant step of establishing an R&D center in Israel.

Storemaven (photo: official website, Storemaven)

Gad Maor

, CEO of Stormhaven: "Zynga has a long-standing culture of innovation and data-based decision-making.

Zynga's global deployment, and the great ambitions in the field have made them a valuable partner for us.

We are excited to integrate our technologies, expertise and practices with Zynga's vast portfolio and Chartboost's advertising solutions, which will open the door to building a world-wide platform for game launch, marketing, advertising and growth, giving Zynga and the entire Take-Two organization a competitive edge in the field The interactive entertainment.

I'm not prouder to look back at everything we've been able to achieve at Stormhaven in recent years, on a technological and business level.

I'm excited to continue leading the company within Zynga and take off to the games we've dreamed of.

With perfect timing, we are given the opportunity to create an organization that thinks differently, and to build a model company in Israel."

"Zynga has always emphasized research and big data to improve the user experience, and the Stormhaven team has been able to maximize the potential of many companies and application developers in this way," said Zynga's vice president and director of its business units, Alex Tremblay, "with the acquisition of Stormhaven we are privileged to receive first-class technologies and experience, which will be the focus of our advertising, marketing, monetization and development platform and will help us position Zynga and Take-To as leaders in the field. We are happy to add the Stormhaven employees to the Zynga family."

Adam

Chariv, president of Stormhaven: "In light of the recent revolutions in the mobile market and the establishment of the Apple and Google app stores, we have developed technologies that allow marketing teams to more easily understand the value of their activities and the ROI in a way that does not harm the privacy of users. Simply put, our technology helps customers To increase their customer base in an efficient way, with an emphasis on a unique user experience."

"Zynga not only recognized the possibilities inherent in the technological platform we developed, but also found an excellent organizational culture," said Eldad Abel, head of Stormhaven's product division, "We believe that this culture will greatly contribute to the company's prosperity and will form an adequate infrastructure for attracting many talents to Israel."

Vice President of Zynga's Games Division,

: "Israel is a hotbed of technologies and innovation. This acquisition allows Zynga to make a mark in the region, and continue to develop and build technologies and capabilities that will give us opportunities to use the many talents of the Israeli high-tech community."

• The gaming channel

• the magazine

Tags

• Gaming

• Zynga

• zynga

• mobile