Global SodaStream unveils a new positioning and branding strategy - for the first time since its sale to PepsiCo Global 4 years ago, in exchange for 3.2 billion dollars.
This is a positioning and rebranding strategy, which goes live today (Tuesday) in the 50 countries where it operates, under the slogan Push for Better.
The company says that a renewed characterization of the consumers and the change in consumption habits after the corona virus led the company to the comprehensive move, which includes redefining the brand values, changing the familiar logo, packaging and the overall visual visibility of the company on the online websites.
This is alongside the launch of a new product line, the Sodastream Collection, which includes a selection of more advanced and designed soda machines, as well as collaborations with top designers.
Sodastream device, photo: Sodastream
In addition, the company is working on the development of future devices designed by well-known international designers, whose identity will be revealed throughout the year.
"As experts in the preparation of carbonated drinks, we are excited to provide our customers with the perfect soda experience and also an opportunity to do something better for themselves and for the planet," said Eyal Shochat, the company's CEO.
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