Less than a year after Fox Group launched the "Offline by Ari" active and leisure clothing brand from American Eagle, the company plans to close the brand's stores and market the items inside American Eagle stores, Israel Hayom has learned.
The brand currently has branches in Dizengoff Center Tel Aviv, Complex G in Rishon Lezion, Ice Mall in Eilat and Rananim Mall in Ra'anana.
This is a brand that corresponds with the world view of the Ari brand from American Eagle and also represents the positive body and self-confidence of the woman inside and out.
So for example, the chain's advertising posters are of models that are not cut, as well as American Eagle chains.
In response, the Buy Ari offline brand continues to grow and integrates into the Ari stores (of American Eagle). Today the Ari brand has about 40 stores nationwide, which will expand the presence of the offline Buy Ari brand in Israel.
It should be noted that Israel was the first country after the United States to open stores of the brand.
Sports, active and leisure fashion clothes have become a significant trend, of items that you can train with as well as go out with.
Among the brands that play in the category, you can of course include Nike and Adidas.
Two brands that are strong in the world and are about to enter the Israeli market after the expectation of Israeli women are Yoga and Lululemon.
The official importers of these Yoga brand stores are 911 Fashion, the owner of the Storey chain, and they will launch the stores locally during 2023. In addition, the Irani Group, operator of Factory 54 stores, received the franchise for the Lululemon brand, which specializes in yoga clothing.
The local brands also prepared for the trend, such as Delta which launched the Penta Ray brand.
Offline Buy Ari responded: "The offline Buy Ari brand continues to grow and integrates into Ari stores (of American Eagle). Today the Ari brand has about 40 stores nationwide, something that will expand the presence of the brand."
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