A new dermo-cosmetics brand is coming to Israel from Poland - Pharmaceris from Dr. Irena Aris, whose products will be sold in the Super-Pharm chain. The brand's products include 13 series for the treatment of various skin problems - from sensitive skin through dandruff to psoriasis. At this stage, the designated A series is coming to the chain of stores for sensitive or allergic skin, and the H series for the treatment of sensitive or dry scalp. In the future, E series for the treatment of dry skin, T for the treatment and restoration of oily skin/acne-prone skin, and N for the treatment of redness and the appearance of facial capillaries are also expected to arrive in Israel.
The products of the Polish Dermo-Cosmetics Company, founded by Dr. Aris - a pharmacist by profession, who opened her first small store after completing her medical studies in Warsaw, are sold in 36 countries around the world, and have won a variety of awards. Aris later founded a science and research center named after her, where experiments and studies on cosmetology are carried out.
The war in Ukraine also affected them.
Pharmaceris products, photo: foreign public relations
As mentioned, the purpose of the preparations is to solve different skin problems than skin "care" treatments, so these focus less on smoothing out wrinkles and firming the skin, for example.
According to the company, the product series was developed by a team that included scientists, doctors and beauticians, with the aim of providing an answer to a wide range of people suffering from various skin problems, and was clinically tested by doctors specializing in skin diseases and allergies in independent research institutes and hospitals.
"Our mission is not beauty, but restoring confidence to people with skin problems," says Dr. Aris, "and therefore our series deal with different skin problems, with each series marked with different letters and colors and intended for the treatment of such and other skin problems."
Aris also visited Israel twice, and declares that she would be very happy to return for another visit to the country, from which she was positively impressed.
She recalls being surprised when she discovered that food considered "Jewish food" in Krakow is very difficult to find in Israel, unlike more exotic food - and yes, she means falafel.
Dr. Irena Aris, photo: public relations
One of the difficult decisions Dr. Aris made was after the war broke out in Ukraine, and as a result the chain ended its relationship with Russia. Until then, the brand's products were sold in 1,500 stores, among them in luxury chains, but with the outbreak of the war, the decision was made not to market the products in the country it had opened in war
Among the products that arrived in Israel this month from both series, you can find a therapeutic shampoo that helps balance the secretion of milk for a scalp that suffers from dandruff and a tendency to irritation, and a concentrated shampoo for weak and thin hair (NIS 59), micellar water for facial cleansing and makeup removal for sensitive skin (NIS 79.90), a face cream for hypersensitive skin prone to allergic reactions and face cream with hyaluronic acid for dry and dehydrated skin (NIS 129 each) and more.
The products do not contain SLS and were not tested on animals, and are offered at a 20% discount during the month of September only.
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