BeReal attracts covetousness.
Sometimes imitated by its competitors, the TikTok application in turn copies: the platform added a new tool on Thursday that allows you to capture images simultaneously with the lenses on the front and back of your smartphone, like the social network French BeReal.
"TikTok Now" is supposed to share "your most authentic moments with the people most important to you," says a statement from the company.
“You will receive a daily invitation to capture a 10-second video or photo to easily share what you are doing,” she explains.
The double image (selfie and environment), daily reminders, the promise of authenticity: these are the characteristics that have made the success of BeReal, the social network launched by two French people in 2020, which has been a hit for a few months, especially among teenagers and young adults.
Copied by Snapchat and Instagram
This is not the first time that BeReal has been copied: Snapchat has a "Dual Camera", Instagram added the "Dual" option at the end of July to "record content and your reaction at the same time".
Instagram has also designed an in-house prototype invitation to share an authentic moment, called "Candid".
TikTok's popularity, built on a very efficient user-based content selection algorithm, exploded during the pandemic and hasn't waned since.
But like its oldest competitors, it faces a heavy fire of criticism, from its influence on the mental health of younger people to issues of misinformation.
