Mr. Ye went into overdrive this summer to try to make up for the losses recorded in his shops in Shanghai, in the wake of the lifting of the brutal confinement of the first metropolis of China.
But this boss of a ready-to-wear chain approaches the fall already resigned.
I'm exhausted, we will definitely lose money this year.
The challenge is survival
,” explains the 35-year-old entrepreneur.
Despite the lifting of the most severe restrictions, President Xi Jinping's relentless "zero Covid" strategy still hangs like a sword of Damocles on the world's second largest economy.
It undermines Beijing's recovery efforts, weighs down the morale of the middle classes and the horizon of the Asian giant, in an increasingly troubled geopolitical context.
“
Consumption is too low.
When people don't feel safe, they don't spend.
They no longer go out for fear of anti-Covid restrictions
,” sums up Ye.
Exacerbation of tensions
Most Chinese live permanently at the mercy of a bet…
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